#Japan #Nagoya #Cambridge University #Imajina #Sekino

Emergency Seminar on Inner Branding and Scientific Hiring

On June 4, 2026, Imajina Inc., which specializes in corporate branding and human resource educational support, will hold an emergency seminar at the Nagoya Convention Hall. This event aims to provide invaluable insights for business leaders and HR professionals regarding inner branding and scientific hiring.

Background of the Seminar

This initiative follows significant demand from participants at the DXPO Nagoya '26, which took place from May 19 to May 22, 2026, at Port Messe Nagoya. Attendees expressed a strong desire for more in-depth information and practical applications beyond the 30-minute presentation slots available at the expo.

Participants were particularly interested in learning how to use psychological assessments to apply individuals’ psychological characteristics in recruitment, assignment, and development processes. The seminar will be led by Imajina’s CEO, Yoshiki Sekino, who has over 3,000 successful corporate collaborations under his belt.

Why Employee Turnover Matters Now More Than Ever

The statistic that 30% of new university graduates leave their jobs within three years is a long-standing issue in Japan. However, the impact of this statistic on corporate management today is more severe than ever before. Here are three critical reasons why businesses need to address this issue seriously:

1. The Severe Talent Shortage: With Japan facing a declining workforce due to an aging population, the labor market has become an extremely competitive landscape. Each resignation can cost a company approximately 6.4 million yen in recruitment and training losses, destabilizing long-term talent development and hindering growth.

2. Disclosure of Human Capital: The rising need for sustainability and responsible corporate governance means that employee turnover and engagement levels are now essential metrics evaluated by investors and the market. High turnover rates can diminish brand value, making it harder to acquire talent and secure funding.

3. AI Influence on Recruitment: The proliferation of generative AI in job applications has complicated the recruitment landscape. Candidates often present tailored responses influenced by AI to fit perceived company preferences, leading to mismatches in personality assessments during interviews. This disparity contributes to a significant increase in unseen employment mismatches, particularly affecting new hires.

The DXPO Seminar's Impact

Recognizing the urgency of these structural issues, Imajina showcased its solutions at DXPO Nagoya '26, attracting numerous business leaders. However, given the limitations of the expo presentations, it became evident that more comprehensive discussions were necessary. Consequently, Imajina decided to host a 90-minute standalone seminar at the Nagoya Convention Hall to address these concerns in-depth.

Importance of Psychological Assessments in Organizational Change

One of the seminar's highlights will be the psychological assessment collaboration with Cambridge University’s Psychometrics Centre. As applicants increasingly use AI to craft their responses, traditional assessments are no longer sufficient to reveal candidates' authentic traits.

The assessments utilized will incorporate a unique audit scale capable of discerning crafted responses, unveiling core traits like integrity and diligence. This detailed visualization of 12 personality scales allows for data-driven team building, facilitating better alignments between employees and their roles, thus reducing interpersonal conflicts and increasing early contributions to the organization.

Reportedly, companies implementing this approach have experienced a 50% reduction in turnover risk and a tripling of employee retention time.

Seminar Details

Event Name: Inner Branding Seminar for Executives in Nagoya
Date: June 4, 2026, 10:00 - 11:30 AM (Doors open at 9:45 AM)
Location: Nagoya Convention Hall, Room 408, Aichi Prefecture
Participation Fee: Free (Pre-registration required)
Speaker: Yoshiki Sekino, CEO of Imajina
Target Audience: Business executives, HR leaders, organizational development heads, strategic department leaders, and future leaders
Special Offer: A free one-on-one consultation session for 60 minutes focused on recruiting, organizational frameworks, education, or PR diagnostics.

About the Speaker

Yoshiki Sekino founded Imajina at just 26 after moving to the United States at 15. He has advocated for the significance of inner branding throughout his career, emphasizing the need for education that fosters employee potential. Having moved the company headquarters to Japan in 2006, he has supported over 3,000 companies in achieving their ideals and organizational transformations. He focuses on improving management standards through innovative training programs for leaders.

Feel free to reach out for more information regarding this seminar or any related inquiries.