#Japan #Tokyo #Consumer Insights #SEEDER #N1 Research

Online Seminar on Consumer Insights

Scheduled for June 6, 2025, from 12:15 to 12:45 PM, we invite you to an informative online seminar that will explore innovative consumer insights crucial for product development. The session, organized by SEEDER, aims to shed light on the evolving values and behaviors of today's consumers through advanced qualitative data analysis.

Discover New Consumer Lifestyles

What does the future consumer landscape look like? We will delve into the lifestyles of two intriguing tribes: the 'Fan Sleepers' and the 'Fulfilled 50s'. These groups represent significant shifts in consumer behavior, where younger generations leverage time spent sleeping for growth and entertainment, while individuals in their 50s return to their passions post-career.

Focus on 'Fan Sleepers'

The 'Fan Sleepers' are part of Generation Z, who view sleep not merely as recovery time, but as an opportunity for personal growth and engagement. They incorporate elements from gaming and self-improvement, transforming sleep into a fulfilling activity. This perspective leads to innovative experiences in areas like sleep-related gaming, beauty, and community activities that resonate with their values.

Spotlight on 'Fulfilled 50s'

In contrast, the 'Fulfilled 50s' represent a generation redefining life after parental responsibilities. As these individuals free themselves from traditional roles, they actively invest time and money into hobbies such as music and fandoms. They emerge as vital connectors within their communities, fostering demand for events and shared experiences that reflect their desires and interests.

Seminar Agenda

What is a Tribe?
Deep insights into 'Fan Sleepers' and 'Fulfilled 50s'
Developing product/service ideas based on tribal insights

Learning Outcomes

Participants can expect to gain:
Insights into sleeping patterns as potential growth opportunities.
Understanding of how liberated individuals redefine consumption based on passion.
Ideas for applications in gaming, bedding, beverages, events, and community activities.
Techniques for integrating qualitative data into business strategies based on tribal insights.

Who Should Attend?

This seminar is ideal for:
Marketers seeking inspiration from emerging consumer trends.
Product developers looking to incorporate an N=1 perspective.
Professionals involved in long-term brand strategy or business development.
* Innovators developing new experiences centered around sleep or hobbies.

Don't Miss Out!

This free, 30-minute session is designed to connect you with valuable insights, potentially sparking your next big idea. We encourage all interested parties to sign up via the link below.

Register Now: SEEDER Seminar Registration

For inquiries, contact us at:
Phone: 03-4572-0697
Email: info@sd-g.jp
Company Info: SEEDER Company Overview