#Japan #Shibuya #Asmark #Video Survey #Consumer Insight

Enhancing Consumer Understanding Through Video Surveys

In the fast-evolving landscape of consumer research, understanding consumer behavior has never been more crucial. As marketing strategies become more intricate, the quality of interview-based research has emerged as a critical factor influencing marketing success. One innovative method gaining traction is the video collection survey conducted via chat. This technique allows survey participants to capture their genuine expressions and narratives using their smartphones in a natural environment, thus providing insights that traditional text responses may not reveal.

Why Video Surveys Matter

As marketers seek deeper insights, video surveys offer a unique perspective by capturing the emotional undertones and tones of voice that are often lost in text-based surveys. This approach is particularly beneficial for those who believe that existing qualitative methods lack sufficient information or who wish to derive insights from participants' spontaneous remarks and behaviors. A growing number of companies have begun to implement video surveys as a means to gain a better understanding of their consumers' thoughts and feelings, addressing marketing challenges effectively.

However, many potential users may wonder about the practical application of this method. Questions like “In what situations can video surveys be utilized?” and “What kind of outputs can we expect?” may arise. This upcoming seminar by Asmark Co., Ltd. aims to clarify these uncertainties by showcasing numerous real-world examples of how video surveys can tackle marketing challenges across different contexts.

Seminar Overview

Event Title: Understanding Video Surveys in a Chat Format
Date and Time: May 15, 2025, from 13:00 to approximately 13:25 (Note: The time may vary slightly)
Capacity: 500 participants
Cost: Free of charge
Speakers: Masuda Sho from Asmark's Sales Department and facilitator Nikkei Hata from Asmark's Marketing Strategy Group
Bonus: Attendees will receive free seminar materials.

Topics of Discussion

- Benefits of Using Video Surveys: Explore how video surveys can provide qualitative insights that can power your marketing decisions.
- Case Studies: Learn from real examples of manufacturers and other entities that have successfully utilized video surveys.
- What is i-PORT chat?: A deep dive into the chat-based survey platform that enhances consumer engagement.
- Chat Interview Examples: Glean insights from various chat interview cases to understand how video surveys can be tailored to different needs.

By attending this seminar, you will no longer feel lost or apprehensive about integrating video surveys into your research methodology. With a clear understanding of its applications and benefits, you can leverage this innovative approach in your future research endeavors.

Don’t miss this opportunity to refine your research techniques! Sign up for free here!

About Asmark Co., Ltd

Founded in December 2001, Asmark has established itself as a significant player in the market research industry. With a commitment to enhancing consumer understanding and supporting clients with quality insights, Asmark has been recognized with certifications such as the Privacy Mark and the ISO 20252 standards for market research products. Leading the company is president Shoichi Machida, who continues to innovate and drive the field forward. Located in Shibuya, Tokyo, Asmark is ready to support your needs in understanding consumer behavior and preferences.

Join Us Today!

To gain unparalleled insights and elevate your marketing strategies, ensure your seat at our seminar dedicated to video collection surveys. Sign up now and take the first step towards more informed decision-making in your marketing endeavors.