Arclin Reveals Bold New Brand Identity in Material Science Sector

On November 12, 2024, Arclin, a leader in the material science sector, unveiled its new brand identity, a move that embodies a transformative vision and emphasizes its status as a global provider of protective and mission-critical products. This modern rebranding is not merely cosmetic; it reflects a comprehensive strategy that involved extensive research, careful planning, and creative development over the past year.

During the rebranding process, Arclin sought insights from internal stakeholders, customers, and industry experts, which helped to clarify its main strengths and areas for development. According to Mark Glaspey, the company’s Chief Operating Officer, the research phase was essential for sharpening their focus and ensuring that the brand accurately represents their value proposition to varied audiences.

To facilitate this transformation, Arclin collaborated with Matchstic, an Atlanta-based brand identity firm, to reshape its narrative. The goal was to shift from being perceived as a mere chemicals and applications provider to being recognized as a global leader in formulated technologies that meet the burgeoning demands of various sectors.

In addition to the brand identity overhaul, the company partnered with Whiteboard, a Chattanooga-based firm, to revamp its website. The new platform is designed to be more user-friendly and effectively showcase Arclin’s wide-ranging offerings, ensuring that customers can easily access the information they need.

A striking element of the new brand is its symbolism—a deconstructed cube that represents movement and momentum, embodying Arclin's commitment to innovation. A vibrant orange is now the primary color of the brand, marking a bold departure from its previous visual identity. Jana Wright, Vice President of Brand Marketing, remarked that this change reflects a confident new direction for Arclin as a prominent player in the material science industry. The new logo is designed to communicate the company's philosophy of precision and innovation.

The stenciled wordmark introduces intentional gaps that symbolize the relationship between the visible and the unseen—showcasing the science that underpins Arclin’s products, technologies that play a crucial role in many essential industries without the average consumer's awareness.

Bradley Bolduc, Arclin’s President and CEO, emphasized the importance of this rebranding effort, stating that the company has been around for a considerable time but has struggled to convey the complexity and significance of what it does. Producing polymers and materials that impact numerous industries is intricate, and until now, they had often played a background role in the narrative. This rebranding is intended to shift that perspective, highlighting Arclin's evolution and renewed commitment to showcasing its innovations to stakeholders throughout the world.

Overall, this rebranding represents a pivotal moment for Arclin as it aligns its identity with its strategic goals and objectives. The company is eager to define itself in a new light, fostering a stronger connection with its customers, employees, and industry partners while reinforcing its position as a leader in material science. For more information about Arclin and its innovative products, visit their website at www.arclin.com.

Topics General Business)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.