New Milk Caramel Treats Coming to Japan
On June 10, Japan will celebrate Milk Caramel Day, and to mark the occasion, Fuji Pan has teamed up with Morinaga Karyo to introduce exciting new products:
Snack Sandwich Milk Caramel and
Long Stick Milk Caramel. These delectable snacks will be available for a limited time starting June 1, 2026. Since their first collaboration launched in 2022, these brands have gained significant support from customers.
Snack Sandwich Milk Caramel
The
Snack Sandwich Milk Caramel features a double filling of milk caramel cream and whipped cream inspired by Morinaga's renowned milk caramel. This delightful treat boasts a rich caramel flavor that promises to satisfy your sweet cravings.
Long Stick Milk Caramel
The
Long Stick Milk Caramel combines a generous amount of thick milk caramel cream with milky whipped cream, all nestled within soft French bread. This unique pairing offers an exceptional taste experience that is sure to delight snack lovers.
Packaging and Design
Both products come in packaging designs that evoke the nostalgia of Morinaga’s milk caramel. Customers have praised the retro aesthetic, making these treats a visual delight as well as a tasty one.
About Morinaga Milk Caramel
Originating in 1913,
Morinaga Milk Caramel is made using high-quality ingredients and traditional cooking methods to maintain its classic flavor. The founder, Taichiro Morinaga, envisioned creating a nutritious candy for the people of Japan, making this iconic product a foundational piece in Morinaga Karyo’s history. With just the right amount of sweetness and a gentle milk flavor, it satisfies both hunger and the heart.
Collaboration Product Showcase
A special section titled “Morinaga Milk Caramel Cozy Collaboration Room” has been launched on the Morinaga Karyo website, highlighting these collaborative and limited-time products, including the
Snack Sandwich Milk Caramel and
Long Stick Milk Caramel.
Experience and Campaign Offerings
Morinaga Karyo is also running a campaign on their official X account, inviting customers to share their memories and stories related to Morinaga Milk Caramel. Participants can enter to win original postcards featuring vintage poster designs, caramel-themed envelopes, and JCB gift cards as prizes. The campaign will accept entries from May 26 to July 7, 2026.
Product Overview
Snack Sandwich Milk Caramel
- - Inspired by Morinaga’s milk caramel, this snack features cream and whipped filling.
- - Price: Open price
- - Available at: Supermarkets and drugstores
- - Sale Regions: Kanto, Chubu, and Western Japan (Note: In Hokkaido, produced and sold by Robapan Co.)
- - JAN Code: 4902410-256069
Long Stick Milk Caramel
- - Soft French bread encases a blend of milk caramel cream and milk whipped filling.
- - Price: Open price
- - Available at: Supermarkets and drugstores
- - Sale Regions: Nationwide (excluding Hokkaido and Okinawa)
- - JAN Code: 4902410-255956
About Fuji Pan Co., Ltd.
- - Representative: Tomohiko Yasuda
- - Founded: July 3, 2006
- - Capital: 400 million yen
- - Business Description: Manufacturing and selling bread and Japanese-style Western pastries
For more details, you can visit Fuji Pan’s official website and follow their updates on social media platforms like X and Instagram.