Discover the Rugged Lite Series: Stylish and Functional Bags by OSHMAN'S and BRIEFING

Introduction to the Rugged Lite Series

The collaboration between OSHMAN'S and BRIEFING has resulted in the launch of a new bag collection known as the "Rugged Lite Series." This unique range unites the functional beauty and robustness characteristic of BRIEFING with the casual flair typical of OSHMAN'S. Available in five models and three colors, the series is set to hit the market on June 12, offering a versatile solution suitable for everything from business contexts to outdoor adventures.

Features of the Collection

The Rugged Lite Series stands out through its updated sizing and usability without compromising on the core elements of military functionality and durability that BRIEFING is known for. Designed with a breathable mesh material, these bags reflect a relaxed, casual aesthetic synonymous with OSHMAN'S. The series is ideal for various occasions, easily transitioning from business meetings to weekend outings, all while being understated enough to complement any outfit.

The name "Rugged Lite" encapsulates the essence of having both the robust sturdiness associated with BRIEFING (RUGGED) and the lightness characteristic of OSHMAN'S (LITE). The color options include:

- BLACK: A staple that suits any style
- NAVY: A versatile hue that works well for both professional and casual settings
- COYOTE: A color that resonates with outdoor activities while maintaining an interesting military vibe

Product Overview

This collection leverages lightweight yet highly durable nylon fabric. It offers an incredible balance between weight and sturdiness, ensuring that even when fully packed, the bags remain easy to carry. The matte finish of the fabric allows seamless integration into both casual and business attire, making it adjustable for a wide range of styles.

Individual Bag Models

1. Light Slim Pack
- Color: NAVY, COYOTE, BLACK
- Price: ¥26,400 (tax included)
- Features a main sleeve with a dedicated PC compartment and convenient inner pockets for smaller items. This structure facilitates organized storage by category.

2. Light 2-Way Pack
- Color: NAVY, COYOTE, BLACK
- Price: ¥26,400 (tax included)
- This model includes a PC sleeve in its main storage area, accommodating various items needed for different activities, such as heading to the gym after work.

3. Light 2-Way Tote
- Color: NAVY, COYOTE, BLACK
- Price: ¥26,400 (tax included)
- Designed for ease of access with adjusted pocket angles for improved usability, this tote bag has been further refined for maximum convenience.

4. Light Box Shoulder Bag
- Color: NAVY, COYOTE, BLACK
- Price: ¥14,300 (tax included)
- Compact but featuring a spacious main compartment with side pockets for organized storage of smaller belongings.

5. Light Day Tripper Mini
- Color: NAVY, COYOTE, BLACK
- Price: ¥10,450 (tax included)
- Perfect for light travel and outdoor walks, this mini shoulder bag is designed for efficient packing without excess bulk.

About OSHMAN'S

Founded in 1932 in Houston, Texas, OSHMAN'S has established itself as a prominent sports select shop since opening its first store in Harajuku in 1985. The brand aims to inspire a lifestyle centered around enjoying life through sports, offering a wide array of products related to surfing, outdoor activities, fitness, running, yoga, swimming, and training, among others. OSHMAN'S also hosts participatory events and workshops.

Currently, OSHMAN'S operates 24 stores across Japan, including locations in Harajuku, Shinjuku, Ikebukuro, and Sendai. On June 27, a new OSHMAN'S RUN & FITNESS is set to open in Kyoto, featuring a running station and yoga studio, marking a new chapter for the brand.