#Indonesia #Vantage Markets #Jakarta #Grab Indonesia #Women Drivers

Empowering Women Drivers in Indonesia

In a commendable effort to support women's empowerment in Indonesia, Vantage Markets has partnered with its charitable organization, Vantage Foundation, to launch the #TradeforHope initiative. This campaign aims to bolster the Grab Indonesia Women Driver Program, known as Wiramudi Grab, which has made significant strides in enhancing economic opportunities for women in the ride-hailing sector.

This impactful initiative ran from November 2024 to January 2025, empowering over 3,400 women across several Indonesian cities. The program delivered crucial support, including startup capital, essential equipment, and financial incentives, enabling women to secure sustainable income through driving.

The results were remarkable. A total of 1,400 new female drivers were onboarded, while 2,000 previously inactive drivers were reactivated. This accounted for a tangible economic uplift, as participating drivers demonstrated a 13% increase in rides compared to those who did not benefit from the program.

One of the program participants, Purwati, shared her experience: "Joining as a lady Grab driver has been incredibly helpful in earning my own income and gaining new knowledge. I've received great benefits like jackets, helmets, and even cosmetics! These small gestures mean a lot. Thank you so much for the support!" Her story indicates how this initiative not only provides financial resources but also enhances confidence and skillsets among women.

This program has vividly illustrated the effectiveness of corporate social responsibility and the essential role of strategic partnerships in driving economic empowerment and workplace inclusion. By dismantling traditional barriers to entry, Vantage Markets and Grab Indonesia have increased the earning potential of women within the ride-hailing industry, advocating for greater gender diversity.

Marc Despallieres, CEO of Vantage Markets, emphasized the significance of this collaboration, stating, "At Vantage Markets, we believe that financial independence should be accessible to everyone, and we are committed to supporting initiatives that create real, lasting impact. Our partnership with Vantage Foundation and Grab Indonesia is a testament to the power of collective action in driving meaningful change. By empowering women with resources, training, and financial support, we are not only helping them secure a stable income but also fostering a more inclusive and sustainable future."

The #TradeForHope campaign is part of Vantage’s ongoing mission to weave social responsibility into its operational framework. Through initiatives such as this, Vantage is not only inspiring economic independence for women but also laying a pathway toward a more equitable and sustainable community environment.

About Grab

Grab has established itself as a leading superapp in Southeast Asia, providing services across transportation, deliveries, and digital finance. With a reach to over 700 cities across eight countries, including Indonesia, Grab plays a critical role in facilitating economic activities for millions daily. Founded in 2012, Grab continues to strive for positive social impact alongside financial performance.

About Vantage Foundation

Launched in 2023 at the McLaren Technology Centre in the UK, Vantage Foundation operates globally, partnering with various charity organizations. It embodies Vantage's commitment to social responsibility and community support, working across diverse regions including Nigeria and Brazil.

In conclusion, through the #TradeforHope initiative and the Wiramudi Grab program, Vantage Markets and Vantage Foundation demonstrate a profound commitment to social change, showcasing how empowering women in the workforce can transform economies and enrich communities.