#Japan #Tokyo #Isetan #Nordic #HETKINEN

HETKINEN Presents a Summer Fragrance Oasis

HETKINEN, a brand dedicated to celebrating the essence of Nordic nature, is set to make its mark at the Isetan Shinjuku Summer Fragrance Market, running from July 22 to July 28, 2026. This event is more than a showcase of scents; it's a curated experience that allows visitors to immerse themselves in the aromatic embrace of Finland's lush forests.

Hailing from Finland, HETKINEN has quickly risen to prominence in the fragrance world since its establishment in 2018. The brand draws inspiration from the serenity of the Finnish landscape, where every scent mirrors the tranquility and richness of nature. Their collection is a harmonious blend of natural materials and the spirit of Japandi aesthetics, reflecting a commitment to quality and eco-friendliness.

Featured Fragrances

At the Summer Fragrance Market, patrons can discover an exclusive selection of nine unique fragrances. Here’s a sneak peek:

1. Majime (New Product)
- Size: 30ml / Price: ¥8,580 (tax included)
- A dark and elegant fragrance echoing strength and mystery.
- Notes: Chamomile, Myrrh, Cedarwood, Ambrette

2. Shizuka (New Product)
- Size: 30ml / Price: ¥8,580 (tax included)
- A citrusy breeze meets the playful sweetness of forest fruits.
- Notes: Grapefruit, Lemongrass, Neroli

3. Amuse Air
- Size: 30ml / Price: ¥8,580 (tax included)
- A refreshing, sweet fragrance, perfect for contemplation.
- Notes: Sweet Orange, Jasmine, Vanilla

4. Summer Seizure
- Size: 30ml / Price: ¥8,580 (tax included)
- Captures the essence of summer with notes of Finnish white rose.
- Notes: White Rose (Finland), Neroli, Pink Pepper

5. Bark Bout
- Size: 30ml / Price: ¥8,580 (tax included)
- A warm, earthy scent that connects with nature.
- Notes: Cedarwood, Spruce Resin, Vetiver

6. Forest Riot
- Size: 30ml / Price: ¥8,580 (tax included)
- A lively, green fragrance that brings the forest's vitality.
- Notes: Pine, Silver Fir, Black Spruce

7. Chaos
- Size: 50ml / Price: ¥9,680 (tax included)
- A vibrant citrus top note clashes with smoky undertones.
- Notes: Juniper, Patchouli, Sandalwood

8. Sakura
- Size: 50ml / Price: ¥9,680 (tax included)
- A playful floral scent with a cherry blossom heart.
- Notes: Lychee, Cherry, Neroli

9. Onoma
- Size: 50ml / Price: ¥9,680 (tax included)
- A fresh earthy scent celebrating individuality.
- Notes: Lime, Violet, Lily of the Valley

With a focus on natural materials, HETKINEN’s fragrances invite everyone to connect with nature through scent. Each product tells a story of the Finnish landscape, from majestic forests to tranquil spaces.

Event Details

• - Period: July 22 (Wednesday) - July 28 (Tuesday), 2026
• - Operating Hours: 10:00 AM - 8:00 PM
• - Location: 1st Floor Men's Building, Isetan Shinjuku, Tokyo
• - Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
• - For more details, visit the Isetan Shinjuku website.

HETKINEN continues to redefine fragrances inspired by nature, promising an unforgettable experience for fragrance enthusiasts. Join us at the Isetan Shinjuku Summer Fragrance Market and lose yourself in the enchanting world of HETKINEN!

About HETKINEN

The origin of HETKINEN lies in a single pine tree, representing the brand's deep connection to the Finnish wilderness. It embodies a sense of tranquility and beauty, producing a fragrant collection that resonates with the essence of nature. With each creation, HETKINEN celebrates the charm of natural materials, ensuring a meditation into the Finnish experience. Explore their products here.

About Biotope

Biotope Co., Ltd. is a proud importer of several Scandinavian brands, including HETKINEN, and operates both retail and online platforms to deliver quality European lifestyle products to consumers.