#United States #Stamford #Synchrony #Credit Card #Ashley

Celebrating 15 Years of Partnership

Introduction
Synchrony, a leading consumer financial services provider, and Ashley, the foremost furniture store brand in North America, have recently renewed their strategic partnership that has been pivotal in helping consumers furnish their homes for nearly 15 years. This collaboration has allowed millions of customers to access flexible financing solutions through the Ashley Advantage™ Credit Card.

A Closer Look at the Partnership
Since the initial collaboration started in 2010, Synchrony has played a crucial role in enabling Ashley's customers to finance their purchases easily and affordably. The renewed partnership guarantees that customers will continue benefiting from a variety of promotional financing options including deferred interest plans, equal pay/no interest options, reduced interest plans, and fixed monthly payments. With terms ranging from six to 72 months, Ashley's customers have more choices than ever to make their home furnishing dreams a reality.

Curtis Howse, CEO of Home & Auto at Synchrony, emphasized the importance of the partnership by stating, "For nearly 15 years, Synchrony and Ashley have worked together to offer seamless financing solutions that provide real value to customers." This reflection not only highlights the successful journey of their collaboration but also reiterates their commitment to improving customer experiences.

Key Benefits for Customers and Businesses
With over 750 independent Ashley licensee locations involved in the Synchrony program, the renewed partnership stands to benefit not only the consumers but also the local business owners. By leveraging advanced data analytics, Ashley's corporate and licensee networks can make informed decisions concerning promotions, consumer behavior, and overall program performance. This data-driven approach is expected to drive stronger conversion rates and enhance customer retention.

Moreover, Synchrony plans to continue investing in advanced digital capabilities to ensure a smooth credit application process, both in-store and online. This investment is set to empower customers with the purchasing power they need, bringing them closer to achieving their dream homes without the financial burden typically associated with large purchases.

Technology and Innovation
One of the standout aspects of Synchrony’s extended partnership with Ashley is its commitment to technology and innovation. By utilizing Synchrony’s advanced credit decisioning models and risk tools, Ashley's customers will have access to diverse financing options tailored to meet their specific needs. This focus on adaptability grants consumers greater flexibility, which is essential in today’s fast-paced retail environment.

Chad Spencer, CEO of Ashley Global Retail, shared his pride in the partnership stating, "Synchrony's relentless commitment to innovation and customer-centric experiences makes them the perfect partner to help our licensees grow their business and keep Ashley number one." This sentiment echoes throughout the industry as Synchrony has positioned itself as a driving force in retail finance.

Conclusion
As Synchrony and Ashley celebrate this significant milestone in their partnership, they reaffirm their dedication to delivering exceptional customer experiences and innovative financial solutions to enhance home furnishing accessibility. With a focus on technology, customer satisfaction, and ongoing support for business growth, the future looks bright for both Synchrony and Ashley as they continue to navigate the dynamic home furnishing market.

About Ashley
Ashley is committed to being a trusted partner and style leader for home furnishing. With over 1,100 store locations across 70 countries, it remains the largest furniture store brand in North America. Visit their website at ashley.com for more information.

About Synchrony
Synchrony is a premier consumer financial services company providing digitally enabled products across various industries, including health and wellness, retail, and telecommunications. Their extensive network connects consumers with the financial solutions they need. For more details, visit the Synchrony website.