#Hotlink #SNS Marketing #X Advertising

Hotlink at X Advertising Onboarding Seminar

Hotlink Inc., based in Chiyoda, Tokyo, is a leading provider of SNS marketing support services. Recently, the company was proud to participate in the "X Advertising Onboarding Seminar for New Accredited Agencies" held on May 22 and 23, 2025, hosted by the X advertising accredited agency team.

Seminar Overview

The seminar targeted companies newly starting their business as accredited X advertising agencies. Its purpose was to provide a platform for sharing knowledge on essential aspects such as order reception and delivery, key points for proposals, and distinctive usage methods specific to X advertising. Given its significant experience as an accredited agency, Hotlink leveraged its practical insights to present on effective strategies and operational know-how derived from real-world results.

Event Details

• - Dates: May 22 (Thursday) and May 23 (Friday), 2025
• - Location: X Corp Tokyo Office, Kyobashi, Chuo-ku, Tokyo
• - Presenters:

- Shinya Honda, Deputy General Manager, CNS Division, Hotlink Inc.
- Takahiko Mikawa, Director of Ad Technology and Director of Generative AI Promotion Division, Hotlink Inc.

Key Points of the Presentation

During Hotlink's session, topics included the significance of initial design considering the characteristics of X advertising and users, alongside methods for diagnosing media compatibility using UGC (User-Generated Content) and search data. Highlights of the presentation covered:

• - A data-driven approach for advertising operations design
• - Targeting and distribution strategies tailored to client circumstances
• - Case studies using