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Linc Enhances B2B Marketing Efforts with b-growth Pro

In a significant move towards improving B2B marketing operations, Linc, a Tokyo-based company specializing in online services for foreign talent, has adopted the b-growth Pro service. This B2B marketing matching service is designed to efficiently orchestrate external marketing strategies and catalyze business growth, especially following fundraising periods when new businesses are often at their most vulnerable.

Challenges Before b-growth Pro

Prior to implementing b-growth Pro, Linc faced pivotal challenges in their marketing domains. Despite having the financial means to invest in acquiring corporate clients, the lack of dedicated marketing personnel resulted in uncertainties regarding effective decision-making. The absence of clear guidance on which channels to use for promotions and the types of content to produce made it difficult to proceed with planned initiatives, leaving potential marketing strategies stalled.

Although outsourcing specific projects like advertisement creation or landing page development was an option, Linc recognized the necessity of a holistic marketing strategy to tie these individual efforts together for maximum effectiveness.

Transformation After Introducing b-growth Pro

With the support of b-growth, Linc swiftly formulated a structured design for their overall marketing landscape, thereby clarifying the actions that needed to be taken. This led to the efficient development of various marketing assets, including case studies, newsletters, white papers, and beta tests for web ads. As a result, Linc experienced increased inbound inquiries from potential clients, marking a noteworthy improvement in their marketing performance within just a month. The implementation of b-growth Pro facilitated the organization of strategies and execution processes, enabling Linc to transition from a chaotic marketing approach to a streamlined operation.

Insights from Linc's Leadership

Linc's CEO, Nakamura Moan, shared insights regarding the collaboration with b-growth. "For businesses that are uncertain about how to effectively advance their marketing, or those that have ideas but are unsure how to initiate action, b-growth emerges as a remarkably reliable partner. From the initial meetings, they provide a complete roadmap, including project timelines and cost estimation for various initiatives, making the decision-making process regarding which strategies to pursue much clearer. Even those with defined goals but limited resources can benefit greatly from the appropriate recommendations for specialists. I encourage companies at any stage to explore this collaboration."

Further emphasizing the value of integrating external support during the initial stages of business development, Junichi Sugita from Linc’s Career Division noted the importance of systematically prioritizing tasks and steadily executing a Plan-Do-Check-Act (PDCA) cycle. He asserted that relying solely on internal resources can lead to gaps in expertise, hence utilizing external forces strategically is key to amplifying outcomes. "b-growth is a unique partner that can consistently foster progress in this essential yet often neglected aspect of marketing."

b-growth’s Commitment to Business Growth

The CEO of b-growth, Masaru Hishinuma, expressed enthusiasm regarding the fruitful collaboration with Linc. He stated, "Our mission is to achieve the fastest, optimal, and highest level of matching between businesses and marketers, facilitating growth. We're delighted to witness the successful adoption of our services by Linc, which is essential during the critical period of launching new projects. Companies facing similar challenges, especially those requiring specialized B2B marketing personnel, are increasingly reliant on our services. We aim to continue partnering businesses with experienced marketers, thereby enhancing the overall standard of the marketing industry in Japan."

Conclusion

The partnership between Linc and b-growth through the implementation of b-growth Pro encapsulates a transformative moment for the company. Within a month, Linc has successfully structured its marketing strategies and established a robust execution team, demonstrating the power of specialized support in navigating the complexities of B2B marketing.

For more insights and details regarding b-growth Pro and its success stories, visit b-growth.