#USA #Los Angeles #Toy Association #Toy Building #LA Market

The Toy Association Unveils 2027 Market Week Schedule

In an exciting announcement for the toy industry, the Toy Association has confirmed the dates for the much-anticipated 2027 LA Spring and Fall Preview Market Weeks, aiming to boost collaboration and innovation among toy professionals. These dedicated weeks provide a prime opportunity for buyers and sellers to connect and foster new business relationships, as well as explore the latest toys and industry trends.

Key Dates for 2027

The LA Spring Preview Market Week is slated for May 17-21, 2027. Following this, the LA Fall Preview Market Weeks are scheduled to take place from September 13-24, 2027. These events will be hosted at The Toy Association's Toy Building, as well as multiple showrooms throughout the bustling LA Toy District.

The Toy Association’s president and CEO, Greg Ahearn, expressed optimism regarding the upcoming events, “We look forward to building upon the success of the previous LA Fall Preview Market Weeks. Our goal is to create an even more impactful experience that will provide extensive opportunities for all companies to grow and flourish.” The 2026 Fall Preview weeks demonstrated strong participation and a vibrant atmosphere that attendees found beneficial for brainstorming and strategic planning.

The Role of The Toy Building

The Toy Building, located in El Segundo at 101 Continental Blvd, serves as a vital hub for toy industry professionals. The facility is specifically designed for the needs of the toy community, showcasing state-of-the-art meeting spaces and on-site support from the Toy Association staff. Due to high demand, the Toy Building is expanding, adding two additional floors of showroom space, increasing the capacity by 50,000 square feet.

Ahearn remarked on the growing importance of the venue, stating, “The positive energy we've witnessed this year indicates that the Toy Building is more than just a space; it’s a community center for businesses looking to succeed in the toy market.” Attendance at the preview weeks allows exhibitors, retailers, and potential clients to explore the latest products and innovations available in the toy sector.

A 2027 Like No Other

With a commitment to fostering innovation and collaboration, the Toy Association has outlined that the 2027 Market Weeks will include networking opportunities, educational sessions, and showcases highlighting new trends in the toy industry. Executive Vice President of Global Experiences, Kimberly Carcone, added, “Our 2026 Fall Preview Market Weeks exceeded expectations, demonstrating the market's vibrancy and the importance of face-to-face interactions for driving innovation.”

At these events, attendees can expect to meet tap into a wealth of resources including sessions partnered with organizations like Circana and X Tracks Licensing Summit. More detailed information regarding sessions and special events will be released in the upcoming months in preparation for the significant market weeks.

Additional Initiatives

Professionals in the industry can also participate in related events such as the Chicago Toy & Game Fair—scheduled for November 7-8, 2026, and Toy Fair New York, set for February 20-23, 2027. As an advocate for the toy sector, the Toy Association emphasizes the significance of play in children's development and is committed to safety standards that promote fun and secure play environments.

Conclusion

The upcoming LA Spring and Fall Preview Market Weeks are not just dates on a calendar; they're an opportunity for industry leaders, buyers, and sellers to converge and strategize for the future of the toy industry. These events reflect the resilience and creativity embedded within the community, and many attendees eagerly await what 2027 will bring. As the Toy Association continues to elevate the standards and experiences at these events, the expectations for networking, learning, and collaborative growth remain high. Together, the toy industry is set to embark on another successful year.