Cole Haan Partners with HiMaxx for Exclusive Distribution in China Market

Cole Haan, the celebrated American lifestyle brand known for its fashionable men's and women's footwear and accessories, has recently announced a significant development in its business strategy. The iconic brand has entered into an exclusive distribution agreement with HiMaxx, a leading Chinese retailer. This partnership aims to bolster Cole Haan's presence in the rapidly growing Chinese market.

A New Era for Cole Haan in China

Founded in 1928, Cole Haan is recognized globally for its integration of innovative technology with classic craftsmanship. With products available in nearly 100 countries, the brand has built a reputation for quality and innovation. CEO Jack Boys expressed confidence in the partnership, stating, "Cole Haan is a leading global lifestyle brand. This premium position requires an equally exceptional retail development…we are pleased with our selection of HiMaxx to drive our business forward."

HiMaxx, established in 2017, has made substantial strides in the retail industry, focusing on a multi-channel strategy that encapsulates various aspects of retail including e-commerce and commercial real estate. The Co-Founder and Board Member Jason Hou has been tasked with the development of a new premium division for Cole Haan, which is set to operate over 30 existing stores throughout Hong Kong and Mainland China, with intentions of expanding further.

HiMaxx's Vision and Strategy

David Wang, Founder and CEO of HiMaxx, noted, "My partner, Jason Hou, will focus on building this division…[to] elevate consumer experience throughout China." HiMaxx has spent the last seven years refining its real estate and distribution channels to ensure a successful launch for Cole Haan’s premium offerings.

With the premium footwear market in China experiencing a continued growth trajectory, Cole Haan is strategically positioned to leverage this partnership. They recently launched their latest footwear innovation, the ØriginalGrand 2.0 with Skyweave™ technology, further underscoring their commitment to merging style and performance. This innovative oxford shoe is designed with dynamically tuned trusses which deliver exceptional cushioning - a testament to Cole Haan's dedication to quality and comfort.

The Importance of the Chinese Market

The Chinese market is considered crucial for Cole Haan’s growth, as it becomes increasingly dynamic in its demand for premium lifestyle products. Adrian Santos, Senior Vice President of International at Cole Haan, shared enthusiasm about expanding their footprint in China through the partnership with HiMaxx, recognizing it as a vital aspect of their long-term regional strategies. This reflects a broader trend of Western brands seeking to establish strong retail channels in Asia, capitalizing on the growing demand for premium goods as the consumer base continues to expand.

As Cole Haan prepares for this new chapter, the partnership with HiMaxx is expected to demonstrate significant potential for both entities. The goal is not just to increase sales but also to enhance overall consumer experiences, ensuring that shoppers in China receive the same high-quality products and value that the Cole Haan brand represents globally.

For further information about Cole Haan or HiMaxx, visit their respective websites.

About Cole Haan: A global American lifestyle brand, Cole Haan’s mission is to inspire customers to live extraordinary lives with innovative footwear and accessories.
About HiMaxx: HiMaxx is a prominent membership-based retailer in China focused on bringing world-renowned apparel, footwear, and beauty products to consumers across the country.

This partnership represents a pivotal move for Cole Haan in a market ripe with opportunity and changing consumer behavior.