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Sinch Recognized as Adobe's 2025 Unified Customer Experience Partner

In a stunning validation of Sinch's continuous commitment to enhancing digital customer experiences, the company has been awarded the title of 2025 Adobe Digital Experience Unified Customer Experience Technology Partner of the Year. This milestone marks the third consecutive year that Sinch has received an award from Adobe, further solidifying their long-standing partnership, which began back in 2019.

Sinch, a pioneering company in the field of customer communication through its Digital Customer Communications Cloud, has consistently innovated ways for businesses to engage with their customers. Their collaboration with Adobe as a Platinum Technology Resell Partner since 2023 has only amplified their impact. In this capacity, Adobe is now able to resell Sinch’s SMS and MMS solutions as part of the Adobe Journey Optimizer (AJO) platform. This partnership aims to help brands achieve real-time, personalized interactions with customers, delivering seamless experiences that are adaptable to various digital touchpoints.

The Unified Customer Experience Technology Partner of the Year award is a recognition of Sinch's ability to integrate deeply with Adobe's technologies, excelling in providing personalized and scalable customer interactions. Adobe has acknowledged Sinch’s exemplary performance in mobile messaging, emphasizing its vast coverage, local expertise, and stringent focus on quality and compliance. With operations spanning over 60 countries and direct links to numerous mobile operators worldwide, Sinch empowers businesses across essential sectors such as finance, retail, and healthcare to communicate seamlessly with their customers.

Sinch's commitment to data privacy and security is paramount. The company adheres to regulations such as GDPR, CCPA, and HIPAA, ensuring that communications are secure and compliant, thus enhancing customer trust. Jonathan Bean, Sinch's Chief Marketing Officer, expressed enthusiasm about the recognition: "We are thrilled to have been acknowledged by Adobe for our concerted efforts in enabling meaningful real-time connections between brands and their customers. We look forward to intensifying our collaboration and driving greater success for our customers in the coming years."

Furthermore, Adobe executive Sahil Gupta remarked, “It’s apparent customers regard Adobe Journey Optimizer as a comprehensive solution for all communication channels. With Sinch, we can effortlessly integrate SMS, MMS, and soon RCS into their customer journeys, marking an exciting expansion, particularly in the healthcare sector.”

This accolade for 2025 follows two previous honors, which include the Adobe Digital Experience ISV Resell Partner of the Year in 2024 and Adobe Digital Experience Technology Partner of the Year – Customer Journeys in 2023. All top-performing partners like Sinch were celebrated during Adobe Summit’s Partner Day, highlighting their innovative contributions to the digital experience landscape.

The full list of awardees can be found in the official Adobe announcement, available at Adobe Partner Winners.

For more information about Sinch's services and their partnership with Adobe, you can visit their website at sinch.com.