Marathon Capital and Ad Eight: A Strategic Collaboration
Marathon Capital Partners, founded in April 2021 and headquartered in Chiyoda, Tokyo, announced a significant capital and operational partnership with Ad Eight, a renowned advertising agency established in 1994. This partnership is set to commence on December 25, 2025, and is aimed at advancing marketing support through a unified approach, blending both real-world and digital marketing strategies.
Ad Eight has built an impressive portfolio over its nearly three-decade history, offering a comprehensive suite of promotional services tailored to various clients, including retailers, manufacturers, apparel brands, commercial facilities, and exhibition operators. Their expertise ranges from conceptual planning and creative development to printing, construction, web and digital content creation, and video production.
The company has thrived by internalizing creative functions, allowing them to provide high-value services, and has notably embraced integrated promotions that consider Online-to-Offline (O2O) and Offline-to-Online (OMO) strategies. These initiatives have led to a robust revenue model, ensuring steady growth and stability in their business.
Marathon Capital recognizes the strengths that Ad Eight brings to the table, particularly its established customer base, planning, and production capabilities, as well as organizational prowess. The partnership aims to deepen existing customer relationships and broaden clientele while strengthening organizational structure and talent acquisition. Marathon Capital is committed to supporting Ad Eight's growth trajectory through this strategic collaboration.
Overview of Ad Eight
- - Company Name: Ad Eight, Inc.
- - CEO: Shintaro Yamazaki
- - Location: 2-4-15 Okubo, Shinjuku, Tokyo, Sunrise Shinjuku 2F
- - Primary Business: Advertising agency services
- - Established: January 1994
- - Website: Ad Eight
Overview of Marathon Capital
- - Company Name: Marathon Capital Partners, Inc.
- - CEO: Toshinori Ono
- - Location: 1-6-2 Marunouchi, Chiyoda, Tokyo, Shin Marunouchi Center Building 21F
- - Primary Business: Operations and management related to private equity fund formation
- - Established: April 2021
- - Website: Marathon Capital
This partnership between Marathon Capital and Ad Eight signifies a strategic move towards enhancing advertising and marketing solutions in Tokyo, promising a significant impact on how brands engage with their prospective customers across various channels. As the collaboration unfolds, both companies are anticipated to set new benchmarks in the advertising landscape, leveraging their combined strengths to deliver innovative solutions and exceed client expectations.