CSPs Must Embrace Cyber Security to Seize Growth Opportunities in 2025

The Rising Threat of Cyber Scams

In the last year, cyber scams have surged dramatically, leading to increased public awareness and concern. Consumers now regard their communication service providers (CSPs) not merely as data carriers, but as essential defenders against online threats. A new study done by cybersecurity leader F-Secure alongside Omdia, titled Digital Guardians, illuminates this growing consumer expectation and the lucrative opportunities available for CSPs willing to step up.

According to the insights gathered from this report, a staggering 71% of consumers would consider acquiring security protection via their CSP’s app, as opposed to seeking it from separate solutions offered by other companies. This shift highlights the evolving landscape of consumer cybersecurity needs and preferences, marking it as a critical area for CSPs to develop.

Cyber Security as a Competitive Necessity

Timo Laaksonen, F-Secure's CEO, emphasized the urgency of adopting cybersecurity within the core offerings of CSPs, stating, “Cyber security is no longer optional. It is the next frontier of customer value.” For providers who fail to establish themselves as trusted digital guardians, the consequences could be dire—not only in terms of lost revenue but also in customer loyalty and trust.

The report underlines that the integration of cybersecurity directly into mainstream CSP services transforms the concept of security from an optional add-on into a fundamental aspect of everyday digital life. By making cybersecurity an inherent component of their offerings, CSPs can enhance customer experience, drive engagement, and gain a significant competitive edge in the market.

Untapped Revenue Potential

Notably, the study found that offering comprehensive cybersecurity services can be a major revenue generator, increasing customer loyalty while providing significant added value. Integrated security creates opportunities for providers to reduce churn rates as customers increasingly want assurances that their personal and sensitive data is well-protected.

Fredrik Torstensson, Chief Partner Business Officer at F-Secure, noted, “CSPs have the scale and the trust to deliver cybersecurity in ways that no other service can.” This encapsulation of responsibility is not merely a pathway to increased sales but an ethical duty to protect users in an era where digital threats are intensifying.

Consumers Expect Security as Standard

The details from the Digital Guardians report also illustrate that cybersecurity has evolved into a consumer expectation, not just an extra service. Consumers now perceive comprehensive protection as integral to their digital lives and a core aspect of the connectivity services provided by CSPs. The juxtaposition of security and convenience, reinforced through brand trust, positions CSPs uniquely in the marketplace, allowing for not only the enhancement of brand loyalty but also the elevation of brand value.

The Role of AI in Cyber Security

The report further delves into the dual-sided nature of artificial intelligence (AI) in the sphere of cybersecurity. AI presents both a challenge and an opportunity for CSPs. On the one hand, AI-driven threats pose significant risks; on the other, responsible use of AI can foster greater interaction with users, helping build long-term trustworthiness in service provision.

As CSPs are set to exhibit these findings at Network X in Paris from October 14–16, 2025, industry leaders and executives must capitalize on actionable strategies that can effectively transition cybersecurity from a reactive cost center to a proactive growth facilitator. With the clear demand from consumers, those who act decisively and strategically will not only fortify their defenses but will also reap financial rewards.

Conclusion

In summary, the trend is catching fire: CSPs must recognize the pivotal, transformative role that cybersecurity can play in their business model. As the landscape shifts and consumer expectations evolve, embracing cybersecurity services is no longer optional; it's a demand. CSPs that effectively integrate these offerings will solidify their position as trusted guardians in a digital-first world while unlocking new avenues of revenue and sustaining their competitive edge in the fast-paced telecommunications industry.