#Germany #Berlin #Lexar #IFA #Creative Workshops

Discover Lexar at IFA 2025: Innovations for Creators

Lexar, a prominent name in the flash memory solutions sector, is set to make a significant impact at this year's IFA, held from September 5 to 9, 2025. Located in Hall 20 at Stand 101, Lexar will not only unveil its latest products but provide a platform for creators to enhance their craft through hands-on workshops and interactive sessions.

A Hub for Content Creators

The company’s participation aligns perfectly with this year’s IFA theme, “Back up to the future”. This motto reflects not only technological advancement but also highlights the importance of creativity in content creation. Lexar has crafted a series of workshops aimed at equipping creators with the skills and knowledge to leverage the latest innovations effectively.

Workshop Highlights

Throughout the event, Lexar will feature several esteemed professionals who will lead live demonstrations and discussions:

• - September 6, 1:30 PM - 3:00 PM: Fashion photographer Felix Rachor will deliver a live demonstration on effective ‘shoot-while-preview’ workflows in a real-time shooting setup.
• - September 7, 2:00 PM - 3:00 PM: Outdoor photographer Emily Endean will discuss her journey to becoming a full-time creator and foster community among female photographers.
• - September 7, 4:45 PM - 5:30 PM: Filmmaker and drone pilot Matthias Dangl will showcase practical storage solutions integrated into his workflow at the Creator Stage.

These sessions promise to equip attendees with valuable insights and practical advice directly applicable to their creative processes.

Featured Products at Lexar’s Booth

In addition to its workshops, Lexar will spotlight several groundbreaking products, including:

• - Lexar TouchLock Portable SSD: A first-time public reveal, this SSD can be unlocked using a compatible NFC smartphone, featuring hardware encryption to safeguard sensitive data. It offers read speeds up to 430 MB/s and write speeds up to 400 MB/s, built for durability and security on the go.
• - PLAY PRO microSD Express (1TB) and NM1090 PRO SSD: These products represent Lexar's commitment to enhancing mobile content capture and storage.
• - Professional Go Portable SSD with hub: Designed for mobile capturing with USB-C connectivity, aimed at content creators who demand high performance.

Moreover, Lexar will introduce the Lexar app, facilitating automatic backups of photos and videos (including Live Photos) and compatible with both iOS and Android devices.

Interactive Activities for Visitors

Visitors to Lexar’s booth can engage in several interactive activities:

• - A memory challenge to test skills against peers.
• - An instant win scratch card campaign offering exciting prizes.
• - A three-day raffle with grand prizes including a Nintendo Switch 2, PlayStation 5, and DJI Pocket 3.

Join Us at IFA 2025

Lexar extends an open invitation to all attendees of IFA 2025 to visit Hall 20-101, participate in the creative sessions, and explore the latest in storage technology. This event is an unmissable opportunity for content creators looking to elevate their work with innovative tools and expertise.

About Lexar

For over 25 years, Lexar has been a trusted global brand in memory solutions, providing a comprehensive array of high-performance memory cards, USB drives, card readers, SSDs, and DRAM. With an extensive product lineup, finding the right Lexar solution tailored to your needs has never been easier.