Jinx Innovates Cat Nutrition with New Line and Unique Dating Campaign

As Valentine’s Day approaches, Jinx, the well-regarded pet wellness brand, is expanding its product line to include cat food, with a timely collaboration alongside cultural influencer and podcast host Tinx. This initiative not only focuses on enriching the nutritional landscape for felines but also aims to highlight a fresh cultural narrative regarding pet ownership in the dating world. The launch of Jinx Cat Food, positioned as a premium option, will be exclusively available at Walmart starting February 15, 2026.

In a bold move to reshape perceptions about cat ownership, Jinx and Tinx are aiming to redefine what it means to be a cat parent in modern dating. This Valentine's Day, they are championing the idea that having a cat is a clear sign of a partner's positive attributes—termed as a “green flag” in relation to dating. Tinx stated, “Cat owners represent independence and consistency—qualities that are essential in a relationship.” This partnership is seen as a platform for challenging stereotypes that have long surrounded cat people in popular culture.

Welcoming Cat Lovers into the Fold

To mark the introduction of the cat food line, Jinx organized an exclusive event named The Purrfect Match, coinciding with New York Fashion Week. This unique social experience is tailored for singles and those interested in cats, incorporating various interactive activities and engaging experiences to foster meaningful connections. It intriguingly integrates the presence of cats as a lens for interaction—offering attendees the chance to connect not just over conversation, but over shared fondness for felines.

The event also includes a philanthropic aspect; some adoptable kittens from Animal Haven NYC will be present for private meet-and-greets, and Jinx is committed to donating to the shelter to support their admirable work in animal rescue and adoption.

Premium Nutrition for Cats

With Jinx Cat Food, the brand aims to apply the same high nutritional standards it has used for its dog food. Each recipe in the cat food range emphasizes high-quality protein, featuring ingredients like cage-free chicken, Atlantic salmon, and ocean fish, all enriched with nutrient-dense bone broth to ensure optimal cat health.

According to Kyle Banahan, CEO of Jinx,