Persil® Launches Award-Winning Activewear Clean Laundry Detergent for Performance Fabrics

Persil® Activewear Clean: A Revolutionary Laundry Solution

In a significant development within the household cleaner industry, the renowned laundry detergent brand, Persil®, has made headlines with the launch of its innovative product, Persil® Activewear Clean. This cutting-edge detergent has received the prestigious title of 2025 Product of the Year USA, as determined by the largest consumer-voted awards program, Product of the Year USA, which surveyed 40,000 consumers. This recognition speaks volumes about its effectiveness and popularity among users.

A Breakthrough for Activewear

Understanding the evolving needs of consumers, especially with the increasing popularity of athletic wear and performance fabrics, Persil® identified a gap in the market. As Matt Kutnick, the Marketing Director of Persil®, stated, “We recognized that our consumers place high value in their clothes,” prompting the creation of a detergent that not only cleans but also cares for performance wear. With the ability to tackle stubborn body oils and sweat while eliminating odors, Persil® Activewear Clean is a game-changer for those who want their activewear to feel fresh and maintain its shape after every wash.

Launched in 2024, this product is designed to work on all fabric types, ensuring that clothing remains vibrant and in excellent condition. By focusing on the specific challenges posed by athletic clothing, the product strives to enhance the longevity of favorite garments amidst high levels of activity.

How It Works

Persil® Activewear Clean uses advanced cleaning technologies that penetrate deep into fabric fibers, effectively removing dirt and oils without compromising fabric integrity. This detergent is formulated to help maintain the shape and elasticity of activewear, allowing users to look great while feeling comfortable during workouts or daily activities. Users can expect that their white and colored fabrics will not only be clean but also retain their brightness, wash after wash.

The product is available in both liquid form and Ultra Pacs™, offering flexibility for different laundry preferences. Users can find Persil® Activewear Clean at major retailers such as Walmart, Target, and Amazon, making it easily accessible for consumers nationwide.

The Persil® Promise

This groundbreaking laundry detergent is part of Persil®’s broader commitment to quality and innovation in fabric care. Each product in the Persil® portfolio is meticulously designed to keep clothes appearing new for longer, combating common laundry challenges such as stain removal and fabric fading. The award-winning line includes several variants to suit consumer needs, ensuring they can confidently tackle laundry day.

Persil®’s approach to laundry is not merely about cleaning; it’s about providing consumers with a sense of pride and confidence in their garments. Ensuring clothes look and feel good for longer has never been more vital as individuals increasingly appreciate the value of their investment in quality clothing.

About the Award

Product of the Year has been a respected name in recognizing product innovation for over 30 years, operating globally in more than 40 countries. It serves as a guiding light for consumers, helping them identify the most promising products on the market backed by consumer feedback. Winning this award not only boosts product visibility but also validates the quality and effectiveness of innovations like Persil® Activewear Clean.

Consumers looking for effective cleaning solutions that also offer fabric care should definitely consider Persil® Activewear Clean. It not only promises a cleaner wash but also helps maintain the performance of athletic wear, making it a must-have in every laundry room.

Follow Persil on social media platforms like TikTok, Facebook, and Instagram to stay updated on the latest innovations and care tips. For further information or to find the product nearest to you, visit PersilLaundry.com.

With Persil, you can achieve that newly bought clothing feel, load after load!