Horizon Robotics Unveils Revolutionary Smart Driving Solutions at IAA Mobility 2025

On September 9, 2025, Horizon Robotics made waves at the IAA Mobility 2025, proudly presenting its innovative smart driving solutions that promise to redefine mobility for passengers worldwide. With a focus on enhancing safety, convenience, and overall experience, the company highlighted its advancements in autonomous driving technology while simultaneously announcing the opening of its European headquarters.

A New Era of Smart Mobility

Horizon Robotics, known for being a frontrunner in smart driving technologies, showcased its flagship product, the Horizon SuperDrive™ (HSD) system. This advanced solution is designed to navigate complex urban environments seamlessly, using a sophisticated one-stage automated architecture that leverages reinforced learning techniques. By simulating human-like driving behavior, HSD sets a new standard for driver-assistance systems. This revolutionary technology aims to offer smoother journeys while ensuring reliability across various driving conditions.

Collaborations and Market Dominance

The company has successfully built partnerships with over 40 global OEMs, which includes collaborations with all of China's top ten vehicle manufacturers. As a result, Horizon Robotics has not only captured a remarkable 45.8% share of the ADAS market but also dominated the intelligent assisted driving solutions sector with a 32.4% overall market share in China. With the design wins for over 400 unique vehicle models and support for over six million car owners, the company's credibility in the industry is solidified. Their Journey™ series processing hardware has surpassed a landmark of 10 million units sold, indicating widespread adoption and trust in their technology.

Global Expansion and Compliance

The event was not just about technology; it also marked a strategic expansion into the European market. Horizon's newly established office will facilitate on-the-ground support for both Chinese and international OEMs, enhancing its ability to meet local demands and regulatory standards. All products from Horizon Robotics undergo stringent validation, having been tested on over 1.5 million kilometers of roads across 50 countries, ensuring compliance with both EU regulations and international safety requirements.

Adding to its showcase was the European edition of NIO's innovative vehicle, Firefly, equipped with Horizon's Journey processing hardware, exemplifying how these advanced technologies can elevate driving experiences for European customers.

Commitment to Safety and Innovation

Dr. Yu Kai, the founder and CEO of Horizon Robotics, expressed enthusiasm about their presence at the IAA Mobility event. He stated, "We are thrilled to demonstrate our latest smart driving solutions and how they empower OEMs and their partners to lead the way in smarter mobility." Horizon Robotics remains dedicated to integrating cutting-edge technology into everyday life, transforming driving into a safer and more enjoyable experience for everyone.

Looking ahead, Horizon Robotics aims to continue its pioneering work in smart driving solutions, committed to making profound contributions that enhance the lives of millions through safer and smarter transportation options.

Conclusion

With its innovative products and strategic global partnerships, Horizon Robotics is well-positioned to lead the charge in the smart mobility revolution. As the industry evolves, the company's commitment to excellence and innovation ensures that it remains at the forefront, championing a future where smart vehicles are not just a luxury but a standard.