#Japan #Tokyo #Romero Britto #SAKE HUNDRED #百光

An Exclusive Collaboration Between Romero Britto and SAKE HUNDRED

In an exciting development for both art and sake enthusiasts, the renowned pop artist Romero Britto has partnered with the prestigious sake brand SAKE HUNDRED to launch an exclusive artisanal sake edition. This unique collaboration will feature the limited release of the vintage sake titled 百光 (Hyakko), designed in Britto’s vibrant artistic style. Priced at 1 million yen per bottle, only 100 bottles will be available for this rare find.

This collaboration unfolds at a time when SAKE HUNDRED, led by CEO Ryuji Ikoma, drives its mission to enhance the emotional richness and quality of life through its products. The brand aims to provide more than just a beverage; it aspires to offer an enriched lifestyle, transcending the ordinary. This initiative aligns seamlessly with Britto’s vision of spreading joy and positivity, which resonates within the heart of his artistic creations.

The announcement of the design is set to take place in Summer 2025, while the official release is planned for Autumn 2025. During this period, the brand's Philosophy will be evident: a blend of art and craft that invites personal connection to tradition and aesthetics alike.

The Inspiration Behind the Collaboration

SAKE HUNDRED has always seamlessly integrated art with its sake production, participating in prestigious events such as the Art Fair Asia Fukuoka and collaborating with contemporary Japanese artists. The latest partnership with Britto reinforces their commitment to creating distinctive experiences that merge cultural substance with modern-day celebrations.

Britto, who resides in Miami, has made several trips to Japan, engaging directly with fans and art admirers through exhibitions in renowned spots like Ginza and Karuzawa. His encounters with SAKE HUNDRED began when he sampled their sparkling sake, 深星 (Shinboshi), during a party orchestrated by Yuantown Co., Ltd., further solidifying the bond between the artist and the brand.

The positive reception of Shinboshi paved the way for the partnership, which not only showcases Britto’s artistic vision but also emphasizes the quality and philosophy that SAKE HUNDRED stands for.

Craftsmanship and Signature Editions

The 百光 ROMERO BRITTO Edition will be crafted from the highest quality sake rice, 出羽燦々 (Dewa Sansan), grown organically and polished to 18% to highlight its inherent flavors. This unique sake pays homage to the intricate brewing traditions that are deep-rooted in Japanese culture while employing modern influences through Britto’s design. The rice used in this limited sake edition has previously achieved cult status, making it even more exclusive.

The artistic labeling, which will embrace Britto's trademark colorful and joyous style, will allow connoisseurs not just to enjoy the exquisite flavors but also to engage with a piece of artwork that enhances the sake experience. Each bottle will come with a serial number and a signed certificate of authenticity from Britto himself, making it a true collector's item.

Emphasis on Sustainability and Quality

The laborious process of cultivating organic rice takes over 200 hours of meticulous care as farmers remove weeds by hand to ensure the pure quality of the rice. The expertise involved isn't just in the physical process; it extends to the intricate aging technique proposed for processing. By utilizing controlled cold storage, the aim is to create a palette that’s both refined and elegant.

As a promotion of its values, SAKE HUNDRED encourages fans and collectors to stay updated by signing up for a newsletter where sneak peeks and updates regarding 百光 ROMERO BRITTO Edition will be shared.

In sum, the collaboration between Britto and SAKE HUNDRED encapsulates a perfect balance of artistry and craftsmanship, promising to deliver a sake that not only enriches the palate but also symbolizes hope, happiness, and a celebration of life.

How to Get Involved

To learn more about this unique offer and sign up for exclusive updates, visit here. Don't miss your chance to own a piece of this artistic collaboration!

About SAKE HUNDRED

SAKE HUNDRED, powered by Clear Co., Ltd., embraces a mission to satisfy souls and enhance lives through the art of Japanese sake, creating connections that unite taste, culture, and lifestyles under one distinctive umbrella.

For more information about the collaboration or to become a member for exclusive updates, you can visit their official websites at SAKE HUNDRED and SAKETIMES.