Edible Brands Promotes Angela Johnson to Chief Marketing Officer to Drive Growth and Innovation

Angela Johnson Appointed as CMO of Edible Brands

Edible Brands®, a well-known company uniting food, wellness, and celebration brands, has elevated Angela Johnson to the role of Chief Marketing Officer (CMO). This strategic decision, made public on January 27, 2026, comes as the company seeks to expand its innovative reach and enhance its marketing efforts across its diverse portfolio. Johnson’s expertise, honed over nearly 25 years of experience in the fields of marketing, retail, and innovation, positions her as a vital asset for the brand’s future direction.

A Track Record of Success

Before joining Edible Brands, Johnson served as Vice President of Marketing for Krystal Restaurants, LLC, where she played an integral role in reclaiming and modernizing their branding strategy. Her initiatives not only revitalized customer experiences by introducing third-party delivery methods but also streamlined online ordering processes, significantly boosting accessibility for customers. These efforts led to impressive growth in sales, including a notable double-digit increase attributed to Johnson's introduction of new menu items such as the Hangover Krystal.

From her arrival at Edible Brands in 2021 as Chief Strategy & Innovation Officer, Angela Johnson quickly demonstrated her capacity to innovate. She was instrumental in defining the company’s strategic vision through product innovation, category expansion, and the creation of new offerings that target changing consumer needs. Now, her new role as CMO will see her lead marketing initiatives while driving innovative products across popular brands such as Edible Arrangements® and Rōti® Modern Mediterranean.

Focus on Growth and Local Partnerships

In her role, Johnson aims to merge marketing strategies with product innovation to stimulate growth while enhancing retail and restaurant performance. This integrated approach will also support the company's locally owned franchise partners, encouraging growth and community engagement.

Somia Farid Silber, CEO of Edible Brands, expressed confidence in Johnson's ability to guide the firm through new growth phases, praising her unique skills in aligning strategy, product innovation, and brand storytelling to create significant impacts. “Angela has been crucial to our thinking on growth and innovation,” said Silber, emphasizing the trust in her capabilities as she steps into this expanded role.

Angela Johnson is eager to capitalize on the strong foundations already established at Edible Brands. “As we continue to expand in celebration, nourishment, and wellness, my role will graphically connect brand storytelling with innovative execution,” she noted. This commitment to relevance in modern consumer experiences is at the heart of her mission.

Operating from the Atlanta headquarters, Johnson will work closely with company leaders across all brands to facilitate this promising new phase for Edible Brands. The goal is clear: to create meaningful and relevant experiences that resonate with today's consumers while ensuring substantial growth across all segments of their operations.

About Edible Brands

Headquartered in Atlanta, Edible Brands® manages a premier portfolio of consumer brands known for their innovation in the hospitality and foodservice sectors. By effectively integrating a cutting-edge e-commerce platform with a network of locally owned stores, Edible Brands continues to meet customers where they are. With an expanding portfolio that includes Edible Arrangements®, edibles.com™, and Rōti® Modern Mediterranean, the brand is well-positioned to thrive as it embraces the future.