Park ST Ribbon Campaign
2026-07-22 23:33:27

Limited Edition Park ST Ribbon Campaign by ABC Mart Features Sporty yet Girly Style

Step into Style with the New PARK ST RIBBON



ABC Mart is set to elevate its footwear offerings with the exclusive launch of the PARK ST RIBBON, a trendy update to the popular PARK ST LITE model, featuring stylish ribbon laces. This limited edition will be available at ABC Mart stores and its official online site starting July 23, 2026. The campaign will spotlight popular models Mizuki Suzuki and Momoka, who embody the perfect blend of a sporty and girly aesthetic, showcasing how this shoe can enhance everyday style.

Key Features of the PARK ST RIBBON


The PARK ST LITE has been designed with a focus on comfort and style. The shoe incorporates Cloudfoam cushioning technology in the sole, providing a soft and enveloping feel from the first step. Designed with a durable and soft cloth lining in the upper part, these shoes strike a remarkable balance between comfort and longevity. Their lightweight design makes them suitable for all-day wear, allowing you to walk comfortably anywhere.

The new PARK ST RIBBON takes the classic silhouette of its predecessor and adds an eye-catching touch with charming ribbon laces. Offered in two attractive color combinations: White x White and Black x Pink, the shoes are designed to sway adorably with each step, adding a flair of brightness to any outfit.

Campaign Details


The campaign, which launches on July 23, will highlight the daily life of Mizuki Suzuki and Momoka as they showcase the PARK ST RIBBON in relatable scenarios. Each model will highlight different styling ideas to inspire wearers, ensuring that every pair remains a versatile addition to your wardrobe.

Product Details


  • - Product Name: PARK ST LITE
  • - Available Colors: LA2767 (Black/Pink and Black), LA2766 (White/Black and White)
  • - Size Range: 22.0 cm to 25.5 cm (available in increments of 0.5 cm)
  • - Price: 9,350 yen (including tax)

Get to Know the Influencers


The faces of the campaign are Momoka and Mizuki Suzuki, rising stars in the influencer scene who resonate well with Gen Z audiences.

Momoka, born on January 25, 2010, is not just a model but also a beloved TikTok chef, known for her creative cooking videos. Despite her young age, her culinary skills have intrigued audiences, accumulating over 5 million views. She's a finalist from the `Popteen` model audition and continues to inspire her peers with her diverse interests beyond modeling, such as Mahjong.

Momoka
Momoka TikTok

Mizuki Suzuki, born on June 13, 2008, brings her unique heritage of American and Japanese roots to her influencer work. With a strong presence on social media, she is also a fashion model. Her hobbies like gaming and knitting add an interesting contrast to her delicate appearance, making her interactions engaging with her followers.

Mizuki Suzuki
Mizuki TikTok

About ABC Mart


Founded on June 6, 1985, ABC Mart is a leading retail company specializing in footwear, clothing, and accessories. Headquartered in Tokyo's Minato area, the company is committed to providing quality products and exceptional customer service. For inquiries, customers can contact ABC Mart at 0120-936-610, from 10 AM to 5 PM on weekdays.

With the introduction of the PARK ST RIBBON and the engagement of influential personalities, ABC Mart is not just selling shoes; they are promoting a lifestyle that embodies comfort, style, and individuality.


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Topics Consumer Products & Retail)

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