Exciting New Harry Potter x DIANA Collaboration Launches Butterbeer Season

A Splash of Magic: Harry Potter x DIANA Butterbeer Season Collaboration

On March 26, 2026, a delightful collaboration between DIANA Co., Ltd., a ladies' shoes and bags brand headquartered in Akasaka, Tokyo, and Warner Bros. Discovery Global Consumer Products will be unveiled. Celebrating the 25th anniversary of the globally adored Harry Potter series, this new line-up brings fans two exciting product categories inspired by the enchanting world of Butterbeer, a drink cherished by wizards and their fans alike.

The Butterbeer Season Collection

Spanning from March to the end of May, the Butterbeer Season introduces magical items based on the beloved drink first featured in the Harry Potter series. This campaign aims to spotlight the joy of Butterbeer, inviting fans to immerse themselves in the celebration.

Featured Items

Butterbeer Scarf Sneakers

- Product Number: HE44524H
- Price: ¥22,000 (incl. tax)
- Available Sizes: 21.5-26.0 cm

These sneakers showcase an exquisite print of Butterbeer’s monogram pattern on a scarf, complemented by a classic logo on the sides. Unique designs include a meticulously crafted miniature resembling a Butterbeer bottle cap, as well as embroidered details of a Butterbeer glass on the heel. The bubbly foam is portrayed with round pearls for a three-dimensional effect, demonstrating the brand's commitment to detail.

Butterbeer Clear Bag

- Product Number: AS6240H
- Price: ¥18,700 (incl. tax)
- Dimensions: W23×H20×D12 cm

This clear bag offers an imaginative design, resembling a glass with a drawstring pouch symbolizing Butterbeer. The use of shiny organza creates a sense of foaminess when gathered, showcasing DIANA's dedication to quality design. Accompanying the bag is a mirror charm with a Butterbeer motif, adding a touch of whimsy.

Early Sales Opportunity

Get ready for an exclusive sneak peek! From March 20 to March 22, 2026, eager fans can access these limited items through the official DIANA Webshop (dianashoes.com).

Official Launch

The general sales will commence on March 26, 2026, available at select DIANA stores, Artemis by DIANA, plus DIANA outlets, and the DIANA official webshop.

Contact Information

For inquiries, reach out to the DIANA Customer Service Center at 0120-40-4192 during weekdays from 10:00 AM to 5:00 PM (closed on weekends and holidays).

About DIANA Co., Ltd.

DIANA’s ethos revolves around beauty, individuality, and integrity. Based in Ark Hills Front Tower, Akasaka, Tokyo, the company is dedicated to the design and sales of original women's shoes and handbags, as well as the import of renowned international brands. The various brands under DIANA include Diana, Diana Wellfit, Kumuu_Diana, Plus Diana, Artemis by DIANA, Taranton by DIANA, Adina Muse, and Dear Dia.

Conclusion

Don't miss this unique opportunity to celebrate the magical universe of Harry Potter through the enchanting Butterbeer collection by DIANA. Whether you are a fervent Harry Potter fan or simply adore stylish footwear and accessories, this limited series is a must-have for your collection!
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All characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s26)