K-Beauty Platform hwahae Achieves Milestone with 100,000 Monthly Active Users Shortly After Global Launch
RWahae's Remarkable Growth in the K-Beauty Market
In a remarkable feat for the K-beauty industry, the beauty platform hwahae, operated by Birdview Co., Ltd., has announced it has surpassed 100,000 monthly active users (MAU) merely two months after the launch of its global website in November 2024. This growth trajectory underscores a strong international interest in Korean beauty products, particularly in the U.S., where over 80% of its users are located.
Key Features and Unique Offerings
The English-language website introduced by hwahae has been tailored specifically to enhance accessibility for users outside Korea. It comes equipped with essential features that have made it popular among Korean users, such as category-based rankings, hwahae Awards, detailed cosmetic ingredient insights, and genuine consumer reviews, all meticulously translated into English. The platform boasts an extensive database, featuring over 370,000 cosmetics and nine million user reviews, using advanced large language models (LLMs) to ensure that users receive comprehensive and reliable information.
According to hwahae, the ranking page has garnered the most user engagement, reflecting its significance. The rankings, which are derived from real user reviews, are respected as one of the most trusted resources for Korean consumers in selecting beauty products, showcasing their authenticity and reliability for global audiences as well.
Upcoming Expansion Plans
Looking ahead, hwahae has exciting plans to expand its reach and influence further. In the first quarter of 2025, a Japanese version of the platform is set to launch, indicating hwahae’s commitment to serving the distinctive needs of users in Japan. Additionally, hwahae aims to collaborate with global influencers to introduce a new marketing solution in early 2025, which will enhance the visibility of Korean beauty brands on an international scale.
Furthermore, the platform is preparing to make its foray into the global B2B distribution sector within this year. This move is expected to bolster the growth of K-beauty brands outside Korea, offering comprehensive support in areas such as marketing, distribution, and more.
A Vision for Global Presence
CEO Woong Lee expressed excitement over the platform's growth, stating, "Within just two months of our global web launch, we surpassed 100,000 monthly active users, confirming the strong interest of global users in K-beauty. We aim to make this year the starting point for full-scale global expansion and focus on promoting outstanding Korean beauty brands overseas as the 'Netflix of the K-beauty industry.'" This ambition reflects hwahae's goal to serve as a critical bridge between innovative K-beauty brands and global consumers, paving the way for future successes in the ever-connected beauty market of today.
As hwahae strengthens its international presence, it paints a promising picture for the future of K-beauty. The platform's user-driven approach and commitment to quality information will be vital as it connects Korean beauty brands with a wider audience, ensuring that the trends and innovations of Korea continue to captivate beauty enthusiasts around the world.
Topics Consumer Products & Retail）
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