#USA #New York #Lily Pond Group #Hampton Water #lifestyle brands

A New Chapter in Lifestyle Branding: Introducing Lily Pond Group

In an exciting development for the lifestyle branding industry, Jesse Bongiovi, the co-founder of the successful Hampton Water Rosé, has announced the launch of Lily Pond Group (LPG) on September 24, 2025. This innovative incubator is designed to focus on the development of the next generation of lifestyle brands, primarily targeting beverage alcohol brands that resonate with today's experience-driven consumer.

Hampton Water has already made a significant mark in the alcohol sector, ranking as the third best-selling rosé priced over $15 in the U.S. and showing remarkable growth of 28.3% in 2025 alone. This success serves as a strong validation of the incubator's business model. With the proven ability to blend high-quality products, engaging storytelling, and cultural relevance, LPG is set to scale brands rapidly and sustainably.

"Lily Pond Group represents partnership, purpose, and growth," Bongiovi stated, emphasizing the brand’s commitment to creating lasting cultural impacts through authenticity and community engagement. The aim is not merely to sell products but to foster a sense of culture that resonates with consumers on a deeper level.

Bongiovi will be joined by a skilled leadership team at LPG, including Michael Misiorski as CEO, Dom Alcocer as COO, Jeff Cairney as Head of Sales, and Ariel Hamlin as Head of Marketing. Each of these leaders brings years of expertise in building and scaling brands in the wine and spirit industries, ensuring a comprehensive strategy for the incubator's partners.

Admission into the LPG network is selective, aimed at brands possessing inspired founders, high-quality offerings, and an unmistakable authenticity that suggests future potential. The incubator is particularly interested in brands that show promising early growth and possess a genuine social media presence, essential factors for today's customer-driven marketplace.

As a response to the shifting consumer landscape, LPG places emphasis on cultivating brands that prioritize long-term engagement over fleeting trends. The target is to find emerging lifestyle brands that have a clear identity and vision, understanding where they want to go in the future.

Lily Pond Group Overview

Founded by Bongiovi, LPG is built on the belief that the most successful brands emerge from a foundation of authenticity and community. The incubator aims to build lasting relationships with visionary founders, thereby creating a new wave of lifestyle companies that are culturally attuned. With hands-on support in sales, distribution, marketing, and operations, LPG is prepared to propel nascent brands to achieve sustainable success.

In an era where consumers seek experiences over possessions, the launch of Lily Pond Group could very well signal a transformative shift in how lifestyle brands approach the market. For more information about LPG and its vision, visit www.LilyPondGroup.com.