Burger King® Makes Its Debut in Iwate Prefecture with New Store Opening

Exciting News: Burger King® Launches in Iwate!

A significant milestone in Japan's fast food landscape arrives as Burger King® officially announces its first-ever location in Iwate Prefecture. Scheduled for a grand opening on August 5, 2025, the new store will be situated at Aeon Mall Morioka Minami. This launch marks a crucial expansion for the beloved burger chain, further solidifying its commitment to bringing its famous flame-grilled burgers to every corner of the country.

In addition to the Iwate location, Burger King® plans to open four more restaurants in August, thereby enhancing its presence in Chiba, Kanagawa, and Aichi. The grand openings are set to occur on the following dates:

- August 5, 2025: Burger King® Aeon Mall Morioka Minami, Iwate
- August 7, 2025: Burger King® Hon-Yawata, Chiba
- August 19, 2025: Burger King® Tsurugamine Station, Kanagawa
- August 21, 2025: Burger King® Inazawa Shigehon, Aichi
- August 29, 2025: Burger King® Toyota Toyosaka, Aichi

Burger King® is on a daring mission, planning to reach a total of 600 locations nationwide by the end of 2028, with the Iwate opening being the 296th store in Japan. This expansion emphasizes the chain’s strategy of targeting prime spots, such as major shopping centers and easily accessible railway stations, allowing customers to enjoy their favorite burgers during commutes, shopping trips, or family outings.

Notably, Burger King® prides itself on using 100% beef patties grilled over an open flame to create distinctively delicious burgers. This commitment to quality and flavor will be on full display in the new locations, particularly the signature Whopper®, which features a generous beef patty topped with fresh vegetables and zesty sauces, served on a toasted sesame bun.

The design of the new stores reflects Burger King®’s vibrant brand identity. The interiors will showcase a lively color palette inspired by the freshness of its ingredients, including shades of red, orange, green, and brown. Traditional and iconic fonts will be used in signage, combined with playful illustrations that represent the brand's fun and energetic vibe.

What Awaits Customers

Among the most awaited offerings is the Whopper® Cheese, Burger King®’s number one item, characterized by its massive size—approximately 1.4 times larger than a typical hamburger. The Whopper® Cheese comes with a hearty 114g flame-grilled beef patty, two slices of rich cheddar cheese, and an abundance of fresh lettuce, tomatoes, onions, and pickles, all dressed in creamy mayonnaise and ketchup, served in a toasted sesame seed bun.

- Pricing: Single 690 yen, Meal 990 yen (includes small fries and a medium drink).

For families, Burger King® offers a variety of kids’ meal options priced between 430 to 480 yen, ensuring that younger guests can also enjoy their journey into the world of flavorful burgers.

Company Overview: Founded in 1954, the Burger King® brand operates over 19,500 locations across more than 100 countries, positioning itself as one of the largest fast-food hamburger chains globally. In Japan, Burger King® is managed by BK Japan Holdings, which oversees marketing, operational strategies, and expansion initiatives.

Stay Tuned

With these exciting developments on the horizon, Burger King® encourages fans to keep an eye out for new locations and offerings. Who knows? A Burger King® could be coming to your neighborhood soon!

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