#Japan #Hakone #Odakyu Electric #Hakone Town #Natural Water

Supporting Hakone's Natural Heritage Through Sales

In a remarkable initiative, Odakyu Electric Railway Co., Ltd., headquartered in Shinjuku, Tokyo, has committed to supporting the conservation efforts in Hakone, Kanagawa Prefecture, through its signature bottled beverages, "Hakone no Mori Kara Natural Water" and "Hakone no Mori Kara Green Tea". On May 12, 2025, the company donated a substantial amount of 3,445,128 yen, derived from the sales of these products for the fiscal year 2024, to the local community.

The bottled products are made using natural spring water sourced from the stunning Sengokuhara area of the Fuji-Hakone-Izu National Park, which proudly encompasses scenic features and historical cultural heritage. Odakyu Electric Railway’s commitment is encapsulated in their slogan: "Translating 'Thank you for this meal' into 'Thank you to the forest of Hakone.'"

A Dedicated Preservation Effort

Since the launch of the product line in 2009, the company has dedicated one yen from every bottle sold towards this philanthropic cause. Over the years, through collective contributions, the total amount donated to Hakone Town now stands at an impressive 53,238,984 yen. This fundraising effort underscores a deep commitment not only to business but also to the environmental sustainability and historical integrity of the area's remarkable landscapes.

The donations generated will be utilized through the Hakone Town Resource Conservation Fund to support various conservation activities. Key projects include the preservation of the historical cedar tree-lined path along the Hakone Old Road, as well as environmental sustainability initiatives aimed at protecting the Sengokuhara area’s natural beauty.

Engaging the Community

One noteworthy aspect of the donation program is the community engagement it fosters. The funds will help provide educational pamphlets aimed at raising awareness about the importance of conserving Japan's diverse resources. Additionally, Hakone Town will host educational programs for local elementary school students focused on the region's natural environment and the volcanic formations that have shaped it. Among these initiatives is the "Summer Vacation Children’s Geo Course," designed to inspire the next generation about earth science and environmental stewardship.

As a globally renowned tourist destination, Hakone's breathtaking scenery holds cultural and natural significance, and Odakyu Electric Railway is determined to ensure its beauty is preserved for future generations. By collaborating with the community and customers, the company intends to continue its efforts and believes that together, they can create a sustainable environment that reflects the rich heritage of Hakone.

Moving forward, Odakyu Electric Railway looks forward to maintaining its commitment to conservation and sharing the success of their initiatives with their customers. The company's continuous support not only highlights a unique business ethos but reinforces the connection between commercial practices and the fabric of the local community, serving as an inspiring model for corporate responsibility in Japan and beyond.

Conclusion

The ongoing donations from Odakyu Electric Railway through the sales of its products serve as a profound reminder of how businesses can contribute positively to local communities and preserve the natural environment. This wonderful initiative emphasizes that even small actions, like purchasing a bottle of natural water, can collectively lead to significant impacts in the realm of environmental conservation. By investing in the future of Hakone Town, Odakyu Electric Railway is not just selling drinks; they are making a difference, one bottle at a time.