#Japan #Tokyo #Brand Safety #Teads #JICDAQ

Teads Achieves JICDAQ Certification for Enhanced Brand Safety

Teads Japan, a prominent player in the open internet's omnichannel advertising platform, has recently made significant strides in ensuring brand safety in digital marketing. As of November 1, 2025, the company announced its acquisition of the JICDAQ certification from the Japan Joint Industry Committee for Digital Advertising Quality & Qualify, affirming its commitment to combating invalid traffic and enhancing advertising quality.

A Commitment to Quality

JICDAQ was established in March 2021 by three key organizations: the Japan Advertisers Association (JAA), the Japan Advertising Agencies Association (JAAA), and the Japan Interactive Advertising Association (JIAA). Its mission is to improve the quality of digital advertising placements in the Japanese market by setting standards for processes that ensure the exclusion of ad fraud and secure brand safety in advertising placements.

Teads has successfully met the certification standards for both brand safety and invalid traffic measures, resulting in the renewal of its