New Crayola Research Highlights the Strong Connection Between Children's Creativity and Confidence

The Strong Connection Between Children’s Creativity and Confidence



Recent research commissioned by Crayola, a leading brand in children's creative expression, unveils a significant connection between creativity and self-confidence among children aged 6 to 12. The findings emphasize how creative activities serve as a catalyst for educational, emotional, and cognitive development. A staggering 92% of children surveyed indicated that engaging in creative activities boosts their confidence.

The Role of Creativity in Building Confidence



According to Cheri Sterman, senior director of education at Crayola, participating in creative endeavors helps children recognize their unique talents and fosters a deeper belief in their capabilities. This not only nurtures their immediate happiness but also prepares them to tackle future challenges with assurance. "When children are allowed to create without the fear of judgment, it fosters a sense of pride in their work, strengthening their self-perception and bolstering their self-esteem," Sterman stated.

The study illustrates that children often lean on their own creative instincts when faced with challenges, showcasing their innate ability for creative problem-solving. This self-reliance is a trait many parents aspire to cultivate in their children, envisioning them as confident, capable individuals in the future.

Key Findings from the Study



The research yielded several intriguing insights:
  • - Emotional Benefits: Approximately 65% of children reported feeling happiness and excitement while engaging in creative activities.
  • - Sense of Accomplishment: Nearly 59% felt pride from their involvement in creative tasks, while 52% expressed that such activities made them feel accomplished.
  • - Desire for Parental Engagement: 53% of participants wish for more opportunities to create alongside a parent or caregiver, highlighting the importance of joint creative experiences in strengthening family bonds.

The responses demonstrate a clear correlation between creativity, emotional well-being, and individual accomplishment.

Importance of Parental Support in Creativity



Fostering creativity not only enhances children's happiness but also equips them with the skills necessary for future success. Crayola emphasizes the vital role that parents and caregivers play in encouraging creative engagement. Engaging in artistic activities together can deepen familial ties, and create a supportive environment where children feel free to express themselves.

The study underscores that when children participate in creative activities without fear of negative judgment, they gain a stronger sense of self and a more elevated view of their abilities.

Advocacy for Creative Engagement



Crayola is actively championing the cause of childhood creativity through its Campaign for Creativity initiative. This advocacy promotes the necessity of creativity as a fundamental life skill, empowering children to achieve their maximum potential. Crayola is dedicated to removing obstacles that hinder creative expression for both parents and children, providing complimentary resources on their website.

An exciting upcoming opportunity is the Crayola Creativity Week, a free global celebration aimed at inspiring creativity through art, storytelling, and hands-on activities. Scheduled for January 27 to February 2, 2025, this initiative encourages parents and educators to engage children in imaginative play.

About Crayola



Founded in Easton, Pennsylvania, and a subsidiary of Hallmark Cards, Crayola LLC is a global leader in products designed for children’s imaginative expression. Known for the iconic Crayola Crayon introduced in 1903, the brand has expanded to incorporate a wide array of innovative art supplies, creativity tools, and activities. Crayola is also dedicated to providing free creative learning resources aimed at K-8 educators, fostering academic and life skills through creativity. More information can be found on their website or through their active community engagement via social media channels.

This study, executed by YouGov, included a sample of 707 children, emphasizing the accuracy and reliability of the findings. As such, the results strongly advocate for the encouragement of creative practices in nurturing the bright minds of tomorrow.

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