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Experience MIMURE: A Revolutionary Concept Area

As part of a significant expansion at NewoMan Takanawa, the groundbreaking concept area "MIMURE" is set to open its doors on March 28, 2026. This space represents a culmination of innovative ideas, emphasizing the creation of universal values through collaboration. Governed by three core principles—creating unseen lifestyle values, fostering ecological awareness, and enriching urban environments—MIMURE aims to redefine the shopping experience beyond traditional boundaries.

The name MIMURE combines the concepts of "future" and "gathering", symbolizing a collective journey toward a hundred-year vision focused on enriching lives. This vast area will include a diverse lineup of 22 shops that prioritize happiness and well-being, ensuring that their offerings reflect a deep understanding of human emotion and cultural significance.

A Unique Collection of Partners

The businesses joining MIMURE have one common goal: to meaningfully engage with the community by creating experiences that emphasize emotional connections rather than fleeting trends. The shops at MIMURE will embody three essential values:

1. Harmonious Experiences: All spaces, products, and services will work in harmony to cultivate a daily life rich in emotional resonance.
2. Culinary Connections: By engaging with Japan’s rich cultural and culinary heritage, these establishments aim to foster bonds between producers and consumers.
3. Inclusive Learning Ceremonies: MIMURE strives to create a community that embraces diversity and encourages learning opportunities for all.

Within the expansive 4,000 square meters of MIMURE, various concept labs will invite visitors to experience food and craftsmanship firsthand. Noteworthy partners include:

OGAWA COFFEE LABORATORY Takanawa

This innovative space features 12 laboratories, combining a factory environment with an expansive food experience. At OGAWA, guests can witness the meticulous preparation of coffee and other culinary delights, all while savoring the essence of sustainable practices.

sakejump takanawa

As sakejump's first dedicated location, this shop will stock around 100 varieties of traditional Japanese sake, showcasing the craftsmanship and philosophy of local brewers.

PÂTISSERIE ASAKO IWAYANAGI and MAISON AS

Offering a fresh, artistic approach to desserts, these establishments will present seasonal fruit-based cakes and artisanal sweets, becoming a focal point of MIMURE's food scene.

Dialog in The Dark 5-1=∞ Lab

In a unique twist, guests will experience a sensory journey in complete darkness, guided by visually impaired hosts, aiming to cultivate deeper connections through sensory exploration.

A Testament to Tradition and Innovation

MIMURE's design ethos reflects a commitment to sustainability and cultural richness, led by architect Kazunari Sasaki from SMALLCLONE. The expansive site, adorned with natural materials, resonates with Japan’s aesthetic sensibilities, reinforcing the belief in crafting a fulfilling and balanced future.

The incorporation of unique elements, such as the symbolic stone signage inspired by natural stone textures and the artistic arrangement of plants reflecting Japanese flora, enhances the overall atmosphere, inviting visitors to reconnect with nature and their food sources.

In the heart of Takanawa, MIMURE will not only be a destination for shopping and dining but a hub for cultural exchange, learning, and inspiration. As NewoMan Takanawa prepares to unveil this visionary concept, the anticipation builds for what promises to be more than just a retail space: a vibrant community that fosters growth, creativity, and sensorial delight.

Embark on this exciting journey at MIMURE, where the core values of collaboration and sustainable living are celebrated, setting the stage for generations to come.