Crocs, Inc. Launches STEP UP TO GREATNESS for Youth Skill Development

Crocs, Inc. Launches STEP UP TO GREATNESS

In an ambitious move to empower the youth of today, Crocs, Inc. has officially launched the STEP UP TO GREATNESS program. This initiative aims to reach over 3 million young people worldwide by helping them acquire new skills, enhance their confidence, and seize opportunities essential for achieving their highest potential. The program is rolling out in a partnership with UNICEF’s UPSHIFT initiative, known for its commitment to helping youth develop the modern competencies necessary to address societal challenges through innovation and entrepreneurship.

Crocs recognizes that the world we live in today is increasingly complex, a fact that is particularly true for young individuals from marginalized backgrounds. Many are not equipped with the digital and social skills that modern society demands. Crocs is rising to this challenge by leveraging its brand influence and resources to extend educational tools and opportunities to these individuals. By engaging directly with communities, opting for volunteerism, and raising necessary funds, Crocs aims to cultivate a generation of confident, capable young people who can effect positive change in their respective societies.

Insight from Leadership

“I am incredibly proud to introduce STEP UP TO GREATNESS and support young people with the STEP UP SKILLS they need for the future like creativity, communication, innovation, collaboration and adaptability, all of which are also fundamental to Crocs, Inc.,” stated Deanna Bratter, Chief Sustainability Officer of Crocs, Inc. This sentiment reflects not just a business strategy but a deep-rooted commitment to social responsibility.

By partnering with organizations that share its mission, like UNICEF’s UPSHIFT initiative, Crocs is enhancing its ability to equip the next generation with vital skills. This partnership is not just a charity initiative; it's designed to make a meaningful impact that benefits youth globally.

The Impact of UPSHIFT

UNICEF’s UPSHIFT program acts as a social innovation accelerator, enabling young participants to rapidly unlock their capabilities and build confidence to create significant changes in their lives. Through this partnership, Crocs aims to scale the program's impact even further. “Over the last decade, UPSHIFT's 5.2 million graduates have collectively completed 145 million learning hours across 56 countries,” remarked Thomas Davin, Global Director of UNICEF’s Office of Innovation. He highlighted the pivotal role that such collaborations play in nurturing youth potential, preparing them to be proactive members of society.

A Commitment to Community

Crocs, Inc. is known for its dedication to creating a more comfortable world for everyone. This philosophy not only drives the company's product development but also informs their community engagement strategies. The STEP UP TO GREATNESS platform represents a natural progression of this commitment, focusing specifically on the needs of young people and equipping them with skills that align with modern job markets. Through workshops, mentorship programs, and community initiatives, Crocs is paving paths for youth to thrive.

To understand more about how STEP UP TO GREATNESS will unfold and the various projects it encompasses, interested parties are encouraged to visit Crocs’ dedicated community impact webpage, which provides detailed insights into ongoing efforts and opportunities for involvement.

Looking Ahead

As STEP UP TO GREATNESS takes off, Crocs, Inc. is poised to make a real difference in the lives of countless young individuals, encouraging them to unlock their full potential. The collaborative efforts with UNICEF and other organizations embody a vision of a brighter future, where youth are not just recipients of opportunities but active contributors in shaping their communities. This initiative stands as a reminder of the power that brands hold in today's society; to not only drive profit but also facilitate genuine change, paving the way for the leaders of tomorrow.

For more information on how Crocs, Inc. is impacting communities, visit Crocs Community.