#USA #New York #Latin America #Zacapa Rum #Agua Bendita

A Luxurious Partnership: Ron Zacapa and Agua by Agua Bendita

In a groundbreaking collaboration, Ron Zacapa—a renowned premium rum rooted in Guatemalan tradition—has teamed up with the luxurious Colombian fashion house, Agua by Agua Bendita. This partnership not only exemplifies the blend of high fashion and premium spirits but also serves as a celebration of the artisans and traditions that define Latin American culture.

Celebrating Craftsmanship

Both brands share a common ethos centered on craftsmanship and empowerment. Ron Zacapa has a mission to support artisans by providing opportunities for self-sustainability, having uplifted over 700 women in Guatemala through the production of intricate Petate bands for its bottles. Similarly, Agua by Agua Bendita is dedicated to empowering women in rural Colombia, with each garment they produce intricately crafted by skilled artisans. This collaboration stands as a testament to their commitment to honor handmade artistry, elevating the essence of Latin America's rich cultural heritage.

The Exquisite Limited Edition Set

The highlight of this collaboration is a limited-edition set that features the crown jewel of Zacapa's rum collection, the Zacapa XO. This luxurious rum is elegantly paired with a stunning handbag that serves both as a fashionable accessory and a vessel for the exquisite spirit. The design showcases Zacapa's iconic Petate weaving alongside Agua by Agua Bendita's signature embroidery, crafted by Colombian artisans. Each bag is delicately adorned with orchids—a symbol reflecting both brands' deep-rooted histories and significance.

Honoring Legacy and Artistry

Anne Nosko, Vice President of Rum at Diageo North America, expressed pride in this collaboration, emphasizing that it embodies the commitment of both brands to honor the Latin American artistic legacy. The intricate designs merge tradition with innovation, creating a piece that is more than just an accessory; it is a celebration of the cultures and the hands behind the craft.

Mariana Hinestroza and Catalina Álvarez, co-founders of Agua by Agua Bendita, echoed this sentiment, stating, “Partnering with Zacapa allows us to merge our dedication to handmade artistry with their legacy of excellence.” This alignment in mission showcases their shared vision to promote Latin American beauty and craftsmanship on a global platform.

Award-Winning Collaboration

This duet of artistry has been recognized recently when the founders of Agua by Agua Bendita were honored as 'Visionaries of the Year' at the 2024 Latin American Fashion Summit in Miami. This acclaim further solidifies the natural synergy between Zacapa and the designers, highlighting their dedication to luxury, community empowerment, and environmental consciousness.

Events and Launch Details

To promote this prestigious collaboration, Zacapa and Agua by Agua Bendita are hosting exclusive events in Miami and New York City in partnership with Highsnobiety. These gatherings aim to unite creatives, cultural leaders, and tastemakers to celebrate the rich artistry of Latin America, the fusion of fashion, and the world of premium spirits.

The limited-edition Zacapa X Agua by Agua Bendita set retails for $510 and is exclusively available for presale through TheBar.com, urging collectors and enthusiasts to secure their own piece of this artistic marvel. It’s not just a purchase, but an investment in cultural heritage and artisan empowerment that resonates with consumers who appreciate quality, craftsmanship, and luxury.

Zacapa serves as a reminder to sip responsibly, especially for those aged 21 and older. To stay updated on this exquisite collaboration and explore more about Zacapa Rum, visit www.zacaparum.com.

About the Brands

Ron Zacapa is more than just a rum; it embodies a rich legacy characterized by masterful blending and quality, under the guidance of its Master Blender, Lorena Vásquez, a trailblazer in a traditionally male-driven industry. Agua by Agua Bendita combines sophisticated design with social responsibility, honoring their artisan origins while speaking to the enchanting beauty of Latin America.

As a celebration of culture, craftsmanship, and luxury, the Zacapa X Agua by Agua Bendita collaboration is a true testimony of the vibrant Latin American spirit, blending tradition and modernity into a single, exquisite offering.