TUMI Welcomes Chinese Actor Wei Daxun as New Brand Ambassador for Asia-Pacific Region

TUMI Introduces Wei Daxun as Asia-Pacific Brand Ambassador

TUMI, the leading global brand in travel products and lifestyle accessories, has recently unveiled its new ambassador for the Asia-Pacific region, renowned Chinese actor Wei Daxun. This announcement follows the grand opening of TUMI's latest flagship store in Shanghai, signifying a pivotal moment in the brand's ongoing global expansion and its commitment to serving travelers worldwide.

Wei Daxun, who has captivated audiences across Asia with his versatile talent and charisma, is not just an actor. His multi-faceted career spans film, television, music, and philanthropy. He is celebrated not only by critics but also enjoys immense popularity among fans. Wei embodies many of the values that TUMI has stood for over the past 50 years, including precision, creativity, and a relentless drive for innovation.

His first official role as TUMI's ambassador coincides with the launch of the final chapter of the brand's campaign focusing on the '19 Degree Lite' collection, aptly titled "Uncompromising Lightness." This campaign, directed by David Pun and showcasing the work of esteemed photographer GK (国琨), is a tribute to the freedom of movement in the lives of those who regard travel as an integral part of their existence. Wei’s journey through dynamic urban landscapes is mirrored by TUMI’s sleek designs which facilitate seamless transitions between cities, photo shoots, and fleeting moments.

He is seen alongside products from the 19 Degree Lite series and the versatile Alpha Bravo collection, demonstrating how the 19 Degree Lite suitcase keeps pace with him no matter where he travels. The Alpha Bravo Navigation Backpack emphasizes reliability and function—qualities essential for a modern traveler who is always on the go. For Wei Daxun, home transcends a physical location and becomes a feeling he carries with him. With TUMI products tailored to his rhythm, he can navigate life and travel confidently, no matter the destination.

Victor Sanz, TUMI's Creative Director, shared his excitement about Wei joining the brand: "Wei brings an energy and authenticity that aligns perfectly with TUMI’s core values. He truly represents the modern traveler—thoughtful, dynamic, and perpetually in motion."

In expressing his gratitude, Wei remarked, "I am honored to join the TUMI family. I have long admired this brand for its commitment to timeless quality and character in its products. The collections have become essential to my travels and various endeavors."

Wei Daxun is the latest addition to TUMI’s prestigious and diverse roster of ambassadors, which also includes McLaren F1 driver Lando Norris, LPGA Tour Pro golfer Nelly Korda, and PGA Tour Pro Ludvig Åberg. With its precise design, global reach, and illustrious talents, TUMI continues to lead as an authority in luxury travel and lifestyle.

Stay connected with TUMI on social media @TUMITravel for exclusive content from the campaign you won't find anywhere else.

Since its inception in 1975, TUMI has been dedicated to producing world-class business and travel products, enhancing every aspect of life on the go. Marrying functionality with ingenuity, TUMI commits to refining travel experiences for dynamic individuals pursuing their passions. Visit TUMI.com for more information and follow @TUMITravel on Instagram, TikTok, Facebook, and YouTube.

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