Unlocking E-commerce Success in the Cosmetics and Health Food Industries

E-commerce Success in the Cosmetics and Health Food Industries

The e-commerce landscape for cosmetics and health foods is witnessing rapid growth. However, businesses are facing challenges such as rising advertising costs, difficulties in attracting new customers, and stagnant repeat purchase rates. As a result, many in the industry are grappling with stagnating outcomes. Compounded by unique challenges—like operational rules differing by marketplace, optimized use of reviews, subscription models, and social media influencer strategies—surviving the competition has become increasingly complex.

The upcoming event, the 2025 Mini Conference Specialized in Cosmetics and Health Foods, scheduled for November 12, aims to address these challenges. Leading industry experts from ten top companies will share actionable insights on maximizing repeat purchase rates, improving subscription models, and leveraging influencer marketing and UGC strategies to enhance customer engagement. Participants will experience hands-on learning covering various aspects, from advertising strategies and creative improvements to logistics and quality control, equipping e-commerce professionals with practical solutions to common dilemmas.

This conference serves as a valuable opportunity to uncover insights and strategies to simultaneously elevate sales and brand value within the cosmetics and health food segments.

Key Seminar Overview

Maximizing Customer Engagement and Lifetime Value through Loyalty and Referral Strategies

Time: November 12, 2025, from 14:15 to 14:45

For operators in the cosmetics e-commerce sector, building customer relationships to improve lifetime value (LTV) and decreasing customer acquisition costs are vital managerial challenges. This seminar will demonstrate a unified platform for loyalty and referral marketing, showcasing methods to overcome these issues through real-world examples. In the realm of e-commerce operations for cosmetics and health products, creating a VIP program that motivates customers based on total purchases and earned points, while seamlessly designing it to fit the brand, is crucial.

This session aims to establish a powerful loop that drives customer action and maximizes LTV through effective rewards and referral strategies for acquiring new customers. Additionally, attendees will learn tips to prevent cart abandonment while maximizing engagement, making it a session packed with guidance for success in the beauty and health food e-commerce spaces. Don’t miss out on this opportunity to gain invaluable insights!

Featured Speaker

Teppei Endo
Sales Manager at Gaprise UGC & D2C Technology Division
Joining Gaprise in 2016, Teppei has continuously supported the implementation of UGC strategies and customer loyalty programs, primarily for D2C apparel and cosmetics brands. Contributing to LTV improvement through image search AI tools and consulting, he now focuses on next-generation marketing strategies utilizing LLMO.

Event Details and Registration

- Date: November 12, 2025, from 11:00 to 16:15
- Location: Online

[Register here]

About Gaprise

According to Gartner Japan, Japan’s enterprise IT spending (ICT market expenditure) is projected to grow by 4.7% in 2023 to approximately 28.5 trillion yen, exceeding 30 trillion by 2025. The SaaS market accounted for only about 1.1 trillion yen as of 2022, representing less than 4% of the total, but it is fraught with growth potential.

In a SaaS market characterized by complex technologies and fierce competition, Gaprise has been dedicated to differentiation since 2012 by discovering and proposing innovative technologies from around the globe. We have established a unique position in the market by forming strong alliances with publicly listed companies like Monday.com and Riskified, as well as high-growth ventures that have successfully raised hundreds of millions of dollars.

In response to Google Optimize’s service discontinuation in 2023, we are the only provider in Japan to offer three officially recommended A/B testing tools. Starting from February 2024, we will introduce multiple site speed optimization tools, continually enhancing our offerings as a SaaS distributor that adapts to client needs.

Through the implementation of advanced technologies and consulting, we address a broad range of client challenges and accelerate business growth, from market analysis and online customer acquisition to optimizing user experience and project management.

- Company Name: Gaprise, Inc.
- Founded: January 27, 2005
- CEO: Ryoji Kai
- Capital: 20 million yen
- Location: 2-2-1 Kanda Nishikicho, Chiyoda-ku, Tokyo, KANDA SQUARE WeWork 11F
- Corporate Website: https://www.gaprise.com/