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Popilush Expands Retail Presence with Nordstrom Partnership

Popilush, the innovative shapewear brand known for its stylish and functional apparel, has officially launched its collection on Nordstrom.com. This move marks a pivotal moment for the brand as it transitions beyond its established sales channels on Amazon and direct-to-consumer platforms. The introduction at Nordstrom includes 28 of Popilush's most popular styles, featuring a variety of dresses, bodysuits, skirts, and swimwear in sizes ranging from XS to 6XL.

Established just three years ago, Popilush has quickly positioned itself as a significant disruptor in both the shapewear and broader fashion landscapes. Its unique designs, which integrate built-in shapewear, have captivated audiences across social media platforms. The partnership with Nordstrom follows impressive growth for Popilush, which has reported an astounding 50x increase in Gross Market Value since its inception.

Leading the Charge: CEO Eve DeMartine

The architect of this remarkable success story is Popilush's founder and CEO, Eve DeMartine. Under her leadership, the brand has gained considerable recognition, including a spot on the Inc. Female Founders 500 list and the prestigious Stevie Award for Best Female Entrepreneur in Consumer Products.

DeMartine expressed her excitement regarding this new venture:

"This partnership marks a significant milestone in our journey, and we couldn't be more excited for what's ahead. We're honored to work with a prestigious retailer like Nordstrom and bring Popilush to even more women looking for effortless, everyday confidence."

Empathy at the Core of Fashion

Popilush has always focused on empowerment through body positivity. The brand's mission includes not just innovating stylish garments but also promoting self-love among women. With ongoing efforts to expand into categories like workwear and activewear, the brand is committed to creating clothing that blends seamlessly into everyday life while providing confidence and comfort.

In the near future, Popilush will continue to launch new collections that align with their brand philosophy, striving to redefine the boundaries between shapewear and everyday clothing. They aim to offer solutions that cater to the demands of modern women, who seek both style and functionality in their wardrobe.

Community Engagement and Future Directions

Not only is Popilush expanding its retail footprint, but it also actively engages with its community. The brand encourages connections through social media platforms like Instagram and TikTok, where they can share their latest products and foster a supportive environment among women who value self-expression.

As Popilush embarks on this exciting journey with Nordstrom, they remain dedicated to their foundational belief:

“It all starts inside.”

This mantra reflects their commitment to enhancing beauty rather than conforming to conventional standards. With affordable, high-quality designs that celebrate individuality, Popilush is making strides toward transforming the way women perceive shapewear. As they continue to grow, Popilush seeks not only to keep pace with industry trends but to set them, making a lasting impact in the world of fashion.

For more information on Popilush and to check out their diverse range of products, visit www.popilush.com or follow them on social media @popilush.