Kirin City Edamame
2025-06-13 09:35:26

Kirin City Launches Seasonal Edamame Relay: A Taste of Japan's Finest

Kirin City Launches Seasonal Edamame Relay



Kirin City, a popular beer restaurant chain headquartered in Chūō, Tokyo, has kicked off its celebrated Seasonal Edamame Relay for 2025. The campaign runs from May 15 to October 31 and features fresh, boiled edamame sourced directly from various regions throughout Japan. Customers can enjoy a remarkable selection of edamame, celebrated for its rich flavors and unique characteristics, accompanied by a variety of delicious beers.

The hallmark of Kirin City is its dedication to delivering quality products while capturing the essence of the producers' intentions. Alongside the classic fare of sausages and German potatoes, guests can indulge in changing monthly features like seasonal vegetables and seafood, making every visit a unique culinary experience.

Japanese edamame is known for its short peak season, which varies greatly depending on the region. Kirin City takes pride in sourcing the freshest edamame at its peak readiness, ensuring that only the best quality reaches their customers. From early summer to autumn, there will be various kinds of edamame available based on regional harvests, perfectly paired with your favorite beer.

Event Details


  • - Duration: May 15, 2025 - October 31, 2025 (Please note: Sales may end earlier depending on regional conditions.)
  • - Participating Locations: A total of 27 restaurants, including one in Tohoku, 21 in the Tokyo metropolitan area, one in the Chubu region, and four in the Kansai region.
  • - Featured Product: Seasonal edamame priced at 730 yen.

Edamame Schedule


Estimated Availability by Region
1. End of Early June (Finished): Saitama Prefecture - Iruma Edamame (noted for its firm texture and sweetness).
2. Early to Late June: Shizuoka Prefecture - Yokei (sweet with a tea flavor).
3. Late June: Saitama Prefecture - Organic Edamame (remarkably sweet and true-to-its-bean flavor).
4. Early to Mid-July: Tokyo - Nerima Edamame (distinct sweetness and umami).
5. Mid to Late July: Osaka Prefecture - Yao Edamame (plump and sweet).
6. Late July to Early August: Niigata Prefecture - Shirane Edamame (juicy from being picked young).
7. Late August: Niigata Prefecture - Amacha Edamame (bigger pods with enhanced sweetness).
8. Late August to Early September: Yamagata Prefecture - Dadacha Edamame (rich flavor).
9. Late September: Fukushima Prefecture - Ohisama no Kaori (sweet, green beans).
10. Late September to Early October: Hyogo Prefecture - Hikari-hime (vibrant green and balanced).
11. Early to Mid-October: Hyogo Prefecture - Tanba Black (noted for deep sweetness).
12. Mid to Late October: Okayama Prefecture - Sakushu Black (large with rich flavors).

Note: The availability of varieties and timings might change based on the agricultural conditions.

In conclusion, Kirin City's Seasonal Edamame Relay is an exciting opportunity to engage in Japan’s regional flavors while enjoying a refreshing beer. This initiative reflects Kirin City’s commitment to quality and tradition, making it a must-visit for food enthusiasts and beer lovers alike.

For more details, check out Kirin's official note featuring the latest updates and insights from the Kirin City restaurants.


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Topics Consumer Products & Retail)

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