Introducing the New Ploom AURA in Glacier White: A Smartphone for the Senses

Elegant Design Meets Advanced Technology in the New Ploom AURA



In an exciting development for smoking enthusiasts, Japan Tobacco (JT) has announced the launch of its latest color variant of the popular heated tobacco device, the Ploom AURA. Set to be unveiled on June 30, 2026, the Glacier White edition offers a fresh take on style and technology aimed at delivering an unmatched smoking experience.

A Sophisticated Addition to the Ploom Lineup


The Ploom AURA aims to provide what JT describes as the 'most delicious' puff through its innovative heating technology called SMART HEATFLOW. This proprietary system extracts the full flavor profile of the tobacco, ensuring satisfaction from the first inhale to the last. Additionally, the HEAT SELECT SYSTEM allows users to choose from four distinct heating modes, customizing the intensity and experience to their personal preferences.

What sets the Glacier White apart is not only its performance but also its striking design. Inspired by the serene yet powerful beauty of nature, this variant features soft organic curves and a compact, slim silhouette. It's not just a device; it's a piece of art that adds elegance to any smoking scenario.

Release Schedule and Availability


The Glacier White Ploom AURA will initially be available for pre-order at the CLUB JT online shop and across various Ploom Shops on June 30, 2026. Following this, from July 7, 2026, it will be available at convenience stores across Japan while supplies last. Specific Ploom Shop locations include those in Ginza, Nagoya, and Namba, making it accessible to a wide range of customers.

In addition to the device, a range of accessories will also launch on June 30, including a front panel, back cover, car holder, and three wireless charging covers available in Jet Black, Rose Gold, and Navy Blue. These accessories are designed to enhance the overall user experience while maintaining the sophisticated aesthetic of the Glacier White.

What Makes Ploom AURA Stand Out?


The introduction of the Glacier White model reflects JT’s commitment to meeting diverse consumer needs and enhancing customer satisfaction with innovative products. Each aspect of the Ploom AURA has been meticulously crafted to deliver not just an ordinary smoking experience but an elevated one. The Ploom AURA's smart features combined with its beautiful design create a unique offering in the heated tobacco market.

JT emphasizes that the Ploom brand is dedicated to continuously evolving and improving its product lineup, making it known for its excellence in taste and design:

“Through our innovative technology and design, we strive to offer a sophisticated smoking solution that meets the highest standards of enjoyment.”


Whether you're a long-time fan of heated tobacco systems or new to the experience, the Ploom AURA Glacier White promises a stylish and satisfying alternative in your smoking routine.

Pricing Information


The Ploom AURA Starter Kit in Glacier White will be priced at 2,980 yen (tax included), which includes the device, a cleaning stick, and a USB Type-C cable. Note that an AC adapter is sold separately for 980 yen (tax included).

Explore the World of Ploom


For further information, you can visit the official CLUB JT online shop. Here, you’ll find the latest updates on the Glacier White's availability, alongside other Ploom products designed to meet your smoking preferences. To ensure that you get your hands on these limited-edition offerings, be sure to mark your calendars!

More Details:


  • - Phone Number for Customer Support: 0120-108-513 (Available from 10:00 - 21:00)
  • - Closed Dates: December 30 - January 4

With the Glacier White launch, JT not only introduces a new color but a new way to experience tobacco enjoyment. Stay tuned for more updates as smoke and style come together in the Ploom AURA!

Topics Consumer Products & Retail)

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