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Infosys and HanesBrands Inc.: A New Alliance for AI-Driven Transformation

In a significant move towards digital transformation, Infosys, a global leader in digital services and consulting, has announced a strategic partnership with HanesBrands Inc., a preeminent name in everyday apparel. This collaboration is aimed at unlocking hyper productivity and operational excellence over a span of ten years.

HanesBrands, recognized for iconic apparel brands such as Hanes and Bali, is embarking on a journey to modernize its operations by integrating advanced AI and automation technologies. The emphasis here lies on employing Infosys’s proprietary platforms, notably the Live Enterprise Automation Platform (LEAP). This initiative is seamlessly integrated within the Infosys Topaz suite, an AI-first approach that combines generative AI and AIOps technologies.

Enhancing Operational Agility

The collaboration will allow HanesBrands to simplify its IT framework, improving the agility and efficiency of its core operations. Scott Pleiman, Chief Strategy, Transformation, Analytics and Technology Officer at HanesBrands, highlighted the necessity of partnering with a seasoned collaborator to advance their operational model. He expressed confidence in Infosys’s capabilities to instigate AI-driven transformations aligned with HanesBrands’ long-term goals focused on customer-centric solutions and operational efficiency.

Karmesh Vaswani, Infosys’s EVAP Global Head for Consumer, Retail, and Logistics, stated that the firm is honored to support HanesBrands in their pursuit of becoming a future-ready enterprise. This partnership is not solely about technology; it embodies a shared commitment to innovation and improving customer experiences by effectively utilizing advanced AI and AIOps solutions.

Strategic Priorities and Cultural Alignment

By harnessing Infosys’s transformative capabilities, HanesBrands aims to address critical business priorities, including technology optimization and cultural alignment. This partnership is characterized by a synergy between both organizations’ cultures, underscoring a mutual commitment to innovation and operational excellence.

With over four decades of experience, Infosys is well-equipped to guide HanesBrands through its digital transition, emphasizing the importance of reducing operational complexities while facilitating a more agile operational model.

Conclusion

The strategic alliance between Infosys and HanesBrands marks a significant step in the retail industry, emphasizing the importance of artificial intelligence and automation in enhancing business efficiencies. As both companies embark on this transformative journey, they aim to not only bolster their respective operations but also set a benchmark for others in the retail sector. As technology continues to evolve, this partnership exemplifies how leveraging AI can unlock new avenues for growth and innovation, ultimately enhancing customer experiences in the apparel industry.