#Japan #Tokyo #Frozen Yogurt #White Peach #Meiji Bulgaria

Meiji Bulgaria's Frozen Yogurt Dessert Expands Its Flavor Portfolio

On March 23, Meiji Co., Ltd. will introduce the highly anticipated Meiji Bulgaria Frozen Yogurt Dessert White Peach, the inaugural flavor of their frozen yogurt line. This new addition promises to deliver a rich and creamy texture that fans of yogurt will surely appreciate. This flavor is designed specifically to pair beautifully with yogurt, providing a perfect balance of sweetness and tanginess.

About the New Flavor

The White Peach flavor is infused with a gently sweet white peach juice sauce, enveloping a distinctly smooth yogurt base made from Meiji’s proprietary yogurt specifically developed for ice cream. This yogurt is fermented with the unique LB81 strain of lactic acid bacteria, allowing a refreshing finish that complements the ice cream perfectly. Furthermore, by freezing the yogurt at lower temperatures, a remarkably silky consistency is achieved. The combination of the juicy sweetness of the white peach and the creamy, refreshing essence of Bulgarian yogurt creates a harmonious culinary experience.

In fact, the White Peach flavor has been quite popular among consumers of Meiji's regular yogurt line, and it is now making its debut as a frozen yogurt. With the introduction of this refreshing flavor, Meiji aims to broaden the landscape of delicious and enjoyable dairy treats while contributing to healthier consumer lifestyles.

Special Launch Campaign

To celebrate the launch of the White Peach flavor, Meiji will also be hosting a promotional campaign from March 23 to March 29, 2026. Participants in this digital campaign stand a chance to win digital points worth ¥500 through the “Meiji Bulgaria Frozen Yogurt Dessert White Peach Launch Commemorative Follow & Repost Campaign.” Each day during the campaign period, 10 winners will be selected, culminating in a total of 70 recipients.

How to Participate

1. Follow Meiji’s official account on X (formerly Twitter): Meiji Bulgaria Frozen Yogurt
2. Repost the announcement about the giveaway.

Note: Accounts set to private will not be eligible for the draw. Please ensure you agree with the campaign rules before participating.

Prizes & Draw Results

The winners of the campaign will receive notifications via direct message from Meiji's official account, with announcements expected in late March 2026. The digital points can be used with Eraberu Pay®, a gift service provided by Gifty Inc., that allows customers to choose from various smartphone payment services within the gifted points. No membership registration or app downloads are required, making it convenient to redeem favorite products or services.

In conclusion, the launch of Meiji Bulgaria Frozen Yogurt Dessert White Peach not only enhances the brand’s offerings but also invites customers to explore new taste experiences, encouraging a healthy lifestyle filled with delightful treats.