Celebrate the Release of Zenless Zone Zero with Razer Gold's Exclusive Campaign in Japan

Razer Gold Celebrates Zenless Zone Zero Launch in Japan

Razer Japan Inc. has announced a special campaign to commemorate the release of the Razer BlackWidow V4 X JP Zenless Zone Zero Edition, a highly anticipated collaboration with the popular game Zenless Zone Zero. This limited-time campaign allows players to immerse themselves in the game while enjoying exclusive rewards through Razer Gold, one of the world's largest virtual currency and reward platforms.

Campaign Overview

The campaign will run from November 26, 2025, to December 22, 2025. During this period, players who purchase the “1,980 + 260 Monochrome” item (priced at 3,680 yen) on Razer Gold will receive a special in-game item pack as a reward. The eligible items include:

- Polychrome × 200
- Dini × 15,000
- Official Investigator's Record × 2

Each player is limited to one redemption per campaign period, ensuring that more players have a chance to enjoy these exclusive items. For more details on participation and redemption methods, interested users can visit the official campaign page.

Outdoor Advertising in Shinjuku

The collaboration will also be highlighted through eye-catching outdoor advertising featuring the character Yoshimi Asa prominently displayed at the Cross Shinjuku Vision in Tokyo. The advertisement will showcase stunning visual elements that fans will surely appreciate. This outdoor campaign will run from November 28, 2025, to December 4, 2025, and we encourage everyone in the area to check it out.

About Razer Gold

Launched in 2017, Razer Gold has rapidly evolved into one of the world's largest virtual currency and rewards platforms. Razer Gold works with over 68,000 games globally, including popular titles like Project Sekai Colorful Stage! feat. Hatsune Miku, Street Fighter, Honkai: Star Rail, Genshin Impact, and PUBG Mobile. The establishment of the Japan office in 2025 marks a new chapter for Razer Gold as it aims to expand its services in the Japanese market while supporting local publishers.

In the coming months, Razer Gold plans to release exclusive game content and rewards tailored for Japanese gamers, strengthening connections within the local game community and contributing to the growth of the domestic esports industry.

Razer's Commitment to Gaming Culture

Adisorn Phonnarut, the Global Head of Razer Gold, expressed excitement about expanding Razer Gold in Japan, a country known for its rich gaming culture and iconic game titles. He stated, "We are thrilled to provide Japanese gamers with a safe, convenient payment method and a tailored loyalty program that meets their needs."

Razer Silver and Future Prospects

In addition to Razer Gold, Razer also offers Razer Silver, which serves as a global loyalty reward currency connecting gamers worldwide. With the establishment of Razer Gold Japan, Razer Silver aims to enhance the reward experience for Japanese gamers through localized campaigns, partnerships, and benefits that reflect Japan's vibrant gaming culture.

Through collaborations with major game publishers and hardware brands, Razer Silver will allow users to earn and redeem rewards across various platforms, including Razer Gold and Razer.com.

About Razer

Founded by gamers for gamers, Razer™ is a leading global lifestyle brand dedicated to creating innovative products that enhance the gaming experience. Known for its iconic triple-headed snake logo, Razer has established itself as a premier ecosystem for gamers, providing award-winning hardware, software solutions, and services tailored to the gaming community.

With a commitment to sustainability and a roadmap aimed at minimizing environmental impact, Razer is dedicated to serving the gaming world responsibly. As we celebrate Razer's upcoming 20th anniversary in 2025, we look forward to continuing to innovate and support gamers around the globe.

For more information, please visit Razer's official websites: Razer Gold Japan and Razer JP X account.

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