Vantage Markets and Vantage Foundation Join Forces to Empower Women Drivers in Indonesia
Empowering Women Through Vantage's #TradeforHope Initiative
Vantage Markets, in partnership with its charitable arm, Vantage Foundation, has taken significant strides in empowering women in Indonesia through its #TradeforHope initiative. This program aims specifically at supporting female drivers associated with Grab Indonesia, providing them with resources to succeed in the transportation sector.
A Meaningful Initiative
Launched between November 2024 and January 2025, the initiative has made impressive strides by integrating 1,400 new female drivers while reactivating 2,000 previously inactive drivers across several key Indonesian cities like Jakarta, Bali, Medan, and Yogyakarta. Participants have been equipped with essential driving kits, including jackets and helmets, as well as financial incentives aimed at encouraging their continuous engagement in the job market.
Economic Impact
The initiative has led to quantifiable economic benefits, with participating drivers reporting a 13% increase in completed trips compared to their peers who did not receive support. This positive outcome extends beyond mere financial assistance—participants reported heightened confidence and a renewed sense of community. Purwati, one of the beneficiaries, shared her insights, stating, *