Exploring Data Marketing Innovations at JR East: A Seminar Insight

In a world where data drives decision-making, JR East, one of Japan's leading rail companies, has taken significant strides in enhancing its data marketing approach. On September 9, 2025, a pivotal seminar titled "JR East's Challenge in Data Marketing" will be hosted at the SSK seminar room in Minato, Tokyo. The event will showcase insights from Naomasa Shibuya, the Manager of the Data Marketing Unit at JR East's Marketing Headquarters.

A Vision for the Future

Aligned with its corporate vision dubbed "Yusho 2034," JR East aims for enriching lifestyles through a customer-centric marketing strategy that leverages data from their services. The vision encompasses not only railway transportation but also extends to various lifestyle services including Ekina Ka, station buildings, hotels, and real estate. By focusing on customer experiences, JR East plans to utilize insights gained from its popular Suica card and JRE points membership data to drive its marketing endeavors.

To truly capitalize on this wealth of data, JR East recognizes the need for more than just analytics tools and techniques. The company believes that nurturing talent who can effectively analyze data in the context of the business is essential for meaningful application. This seminar will cover not only the strategies for effective data marketing but also how JR East is cultivating job-type human resources specialized in data analytics since 2024.

Seminar Highlights

The seminar will offer a comprehensive agenda including:
0. Introduction of speakers and JR East
1. Overview and case studies of JRE Customer Data Platform (CDP)
2. Developing in-house data marketing talent
3. Practical data utilization examples from JR East
4. Recruiting job-type personnel for data analysis
5. Insights for data scientists
6. Q&A session and networking opportunities

The first part of the session will delve into how JR East has successfully implemented its CDP and the innovative ways they’ve leveraged data analytics to enhance customer engagement. Shibuya will also provide detailed insights into the process of cultivating data marketing professionals within the organization, ensuring they possess the necessary business acumen.

Importance of Continuous Learning

The evolving landscape of data-driven marketing necessitates that data scientists not only have technical skills but also an understanding of the business context. During the seminar, attendees will learn about the competencies that JR East values most in its data science teams, which ultimately contribute to the company’s objectives.

As the event progresses, there will be ample opportunity for attendees to engage in discussions, share ideas, and exchange business cards during the Q&A segment, creating an enriching networking environment.

Conclusion

This seminar represents a unique opportunity for professionals interested in data marketing and analytics to learn from one of the industry's leaders. JR East’s commitment to continuous improvement in data utilization demonstrates how transportation can innovate and adapt in an increasingly digital marketplace. Join us on September 9, 2025, and gain invaluable insights into the future of data marketing!

For more information and to register for the event, visit the SSK website.

Contact:
New Social System Research Institute
2-6-2 Nishi-Shinbashi, Minato, Tokyo
Email: [email protected]
TEL: 03-5532-8850

This event is organized by the New Social System Research Institute (SSK), which has been at the forefront of providing high-level business seminars since its establishment in December 1996. SSK is dedicated to delivering fast and relevant information to help businesses thrive in a dynamic environment.