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Rokt and Oracle Red Bull Sim Racing Announce an All-Female iRacing Team

In an exciting development for both the esports and automotive world, Rokt, a leader in ecommerce technology, has joined forces with Oracle Red Bull Sim Racing to introduce an all-female iRacing team. This initiative, designed to empower aspiring female sim racers, highlights the growing emphasis on diversity in the male-dominated arenas of motorsports and STEM fields. With major events and opportunities on the horizon, this team aims to bridge the gap and inspire more women to participate in these fields.

Rokt's innovative program, previously established with the 'Rokt the Rig' initiative, laid the groundwork for this ambitious project. By providing professional coaching and competitive opportunities, the program aims to create a robust platform for emerging female talent in iRacing. The official launch coincides with a symbolic moment; on March 12, 2025, Rokt and the Red Bull Racing Pepe Jeans Academy Programme will ring the opening bell at the Nasdaq MarketSite in Times Square to celebrate both the team and the overarching mission to enhance female representation in motorsports.

Elizabeth Buchanan, Rokt's Chief Commercial Officer, expressed enthusiasm about this new venture. She stated, "We're excited to take the next step in our mission to create more opportunities for women in sim racing." This affirmation resonates strongly with fans and advocates of gender equality in competitive arenas.

The selection process for the team is set to kick off soon, facilitated through the Oracle Red Bull Sim Racing Discord community where open trials will be held. These trials will provide aspiring racers the chance to prove their skills. Those selected will undergo intensive training to prepare for their grand debut in the summer racing season. A dedicated team, including experts from the Red Bull Technology Group, will support the selected drivers, ensuring they have the best tools and resources to succeed.

Among the confirmed participants is standout racer Annemarie D'Alessandro, who rose to prominence during the Rokt the Rig program. There are additional spots open for talented female drivers, presenting a valuable chance for newcomers to make their mark in the competitive world of sim racing.

Moreover, the team’s car, adorned with branding from both Rokt and Oracle Red Bull Sim Racing, has been creatively designed by a female-led team, taking an important step towards representation in motorsports aesthetics. Representation is essential, and Julia George, Director of Partnerships at Oracle Red Bull Racing, emphasizes this by stating, "We’re proud to work with Rokt to support female drivers and engineers. This initiative will help open doors for more women in competitive sim racing while creating future role models in the sport."

Rokt has cemented itself as the official team partner of Oracle Red Bull Racing's Formula 1 efforts as well as the F1 Academy. This partnership has already yielded significant initiatives aimed at promoting greater diversity in the automotive sphere. Programs like 'Driven Beyond Limits' further showcase female engineers from Oracle Red Bull Racing, underlining the dual commitment to excellence in racing and empowerment of women.

Females interested in joining this newly established all-female team can sign up for the trials through the Rokt Discord link. All aspiring racers should navigate to the gaming section and raise a ticket for the Rokt the Rig initiative.

Rokt, headquartered in New York City, is admired globally for its ecommerce solutions that enhance transaction relevance. Their AI-driven technology empowers numerous prominent companies, linking a vast network of customers. This innovative power provides an exemplary model for how businesses can adapt and thrive while promoting inclusivity.

In conclusion, the newly launched all-female iRacing team not only aims to build a competitive edge in the sim racing world but also serves as a beacon of change, encouraging more women to participate in the sports and engineering sectors. With initiatives like these paving the way, the future looks promising for female representation in esports and beyond.