#Japan #Miyagi Prefecture #Osaki #Hospitality Operations #Smile Hotel

Smile Hotel Furukawa: A New Chapter in Miyagi Hospitality

Location and Accessibility
On October 1st, 2026, Hospitality Operations Inc. will unveil the Smile Hotel Furukawa, marking its fifth establishment in Miyagi Prefecture and the 77th in its Smile brand nationwide. Conveniently positioned just a five-minute walk from Furukawa Station, which is served by the Tohoku Shinkansen, this hotel serves as an excellent base for both business and leisure travelers.

The hotel is also easily accessible from the Tohoku Expressway, with a dedicated free parking area, making it ideal for guests arriving by car or train. Within the hotel, you'll find facilities like a spacious men's large bath and relaxation rooms, designed to soothe both travel and work-related fatigue, creating a perfect sanctuary for relaxation.

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Explore the Attractions of the Osaki-Furukawa Area
Emphasizing its role as a hub for tourism in the Osaki-Furukawa area, the Smile Hotel is in close proximity to numerous attractions. Nearby, visitors can immerse themselves in history and culture at the "Old Yubikan and Garden" in Iwadeyama or sample local delicacies at the "A-ra Date Roadside Station."

Should guests wish to venture further, the famous Naruko onsen hot spring district is just a short drive away, alongside picturesque spots such as Naruko Gorge, especially stunning in the autumn months for its vibrant foliage. This location offers a broad array of attractions to enjoy while using Furukawa as a convenient home base.

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Hotel Amenities Designed for Comfort
With a total of 234 guest rooms, Smile Hotel Furukawa features a variety of room types including singles, semi-doubles, studios, doubles, and twins. This diverse range caters to various accommodation needs, whether for solo business trips or family vacations.

Guests can unwind in the men's large bathing facility. On weekdays, enjoy oxygen-rich bathing in the morning, and carbonated baths in the evening, with a unique blend of both available on weekends. Additionally, the hotel offers a relaxation room, a lounge area, a coin laundry, and other amenities that enhance the overall stay experience.

Start your day with a delightful breakfast buffet featuring locally sourced vegetables and regional specialties, adding local flavors to your stay. Whether you need a restful retreat in your room, rejuvenation in the large bath, or a nourishing breakfast, Smile Hotel Furukawa is equipped to ensure pleasant and memorable experiences for all guests.

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Free Trial Stay Campaign
To celebrate the opening, a free trial stay campaign will be held, offering ten lucky guests (5 pairs) a chance to experience the hotel.

• - Eligibility: Follow the official Instagram account of Smile Hotels (@smilehotels) and complete a simple questionnaire.
• - Application Period: From 10:00 AM on September 4, 2026, to 11:59 PM on September 27, 2026.
• - Stay Duration: Stays can be utilized up to March 31, 2027, excluding November 6 and 7.
• - Announcement: Winners will be notified via Instagram DM on September 28, 2026.

Special Opening Plans
In conjunction with the rebranding, exclusive opening plans will be available on the official website until December 30, 2026. Rates start at 3,000 yen for room-only bookings and 4,320 yen with breakfast included. More details can be found on their official site.

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Hotel Overview

• - Name: Smile Hotel Furukawa
• - Location: 2-1-18, Oodori Nakamachi, Furukawa, Osaki, Miyagi, 989-6162
• - Contact: TEL: 0229-24-7700
• - Access: Approximately 5 minutes’ walk from JR "Furukawa Station" and 10 minutes by car from "Furukawa IC" on the Tohoku Expressway.
• - Room Count: 234 rooms in total, including single, semi-double, studio, double, and twin rooms, with various layouts available.
• - Facilities: Breakfast dining area, men’s large bath, relaxation lounge, vending machines, coin laundry, bicycle rental service, and more.
• - Website: Smile Hotel Furukawa

Company Information

• - Company Name: Hospitality Operations Inc.
• - Location: 2-5-16 Kanda Nishikicho, Chiyoda-ku, Tokyo, 101-0054.
• - Established: July 22, 2005.
• - Main Business: Hotels, inns, glamping, ski resorts, golf courses, dining services, and nursery care.
• - Website: Hospitality Operations