#Japan #Tokyo #WWF #DIANA #ReLIKE

DIANA's Sustainable Campaign: Recycling for a Greener Future

Diana Corporation, a prominent women's shoes and bags brand based in Akasaka, Tokyo, is committed to sustainability through a new initiative known as the DIANA Sustainable Project Recycling Campaign. This campaign encourages customers to actively participate in the recycling process, set to take place from August 1 to August 31, 2025.

Campaign Details

During this month, customers are invited to bring their used DIANA-brand shoes and bags to participating stores across the country. In return, they will receive a ¥1,000 coupon applicable for future purchases at any DIANA outlet (excluding Artemis by DIANA, Talanton by DIANA, and DIANA outlets).

The goal of this campaign is not just to dispose of these products, but to embrace a circular economy by refurbishing items that can be resold. Any shoes or bags deemed still usable will be resold on DIANA's approved circular commerce platform, ReLIKE, with all profits donated to the World Wildlife Fund Japan (WWF). Unfortunately, items that cannot be resold will be subjected to thermal recycling, converting waste materials into usable energy.

Important Dates

• - Campaign Duration: August 1-31, 2025
• - Coupon Redemption Period: August 1 - September 30, 2025

This campaign is a perfect opportunity for customers to declutter their closets while making a meaningful contribution to sustainability.

Participating Locations

Items can be returned at all DIANA stores nationwide; however, customers should note that certain locations (Artemis by DIANA, Talanton by DIANA, and DIANA Outlet) are excluded. Additionally, while specific stores will be undergoing renovations and will not be participating during the campaign, updates regarding these renovations are available on the official website.

Eligible Brands for Return

The following brands are part of this campaign:

• - DIANA
• - DIANA WELLFIT
• - +diana
• - CUMUU_DIANA
• - artemis by DIANA
• - TALANTON by DIANA
• - DIANA DISNEY COLLECTION
• - chay collections by DIANA
• - F by WELLFIT
• - ADINA MUSE
• - TELLUS
• - DEA/DIA
• - DIANA amorosa
• - GD by DIANA
• - DIANA Romache

Guidelines for Participation

To ensure a smooth process:

• - Participants may only submit items they willingly bring to the store during the campaign period.
• - Each attendee may exchange any number of products but will receive just one ¥1,000 coupon per visit.
• - Both shoes must be handed in together: single shoes will not be accepted.
• - Customers under 18 must bring a parent or guardian for approval to participate.
• - Please note that products handed in will not be returned under any circumstances.

About the Coupon

To utilize the¥1,000 coupon, registration with the DIANA diamo membership is required. This offer cannot be combined with any other DIANA-issued coupons and is applicable for purchases over ¥1,000 inclusive of taxes.

DIANA Corporation's Commitment to Sustainability

Operating under the philosophy of beauty, individuality, and sincerity, DIANA Corporation continues to evolve and give back to society through initiatives like this one. As a leader in selling women’s footwear and handbags, it focuses on creating products that resonate with the essence of modernity while being conscious of environmental impact. Visit DIANA's official website for further information on the campaign and sustainable practices.

This recycling campaign epitomizes DIANA’s effort to foster a better environment while simultaneously offering their customers the chance to indulge in sustainable shopping habits, proving that eco-consciousness can indeed stylishly blend with consumerism.