Vinarchy Launches as Major Global Wine Company Redefining the Industry

Vinarchy: A New Era in the Global Wine Industry

On May 1, 2025, Vinarchy was officially established as a new powerhouse in the global wine sector, merging the wine operations of Accolade Wines and Pernod Ricard Winemakers in Australia, New Zealand, and Spain. This unprecedented consolidation created one of the largest global wine companies, boasting an annual net revenue exceeding AUD 1.5 billion.

Vinarchy stands out with an impressive brand portfolio, substantial international operations, and a workforce of over 1,600 employees. This company is committed to redefining the future of wine through its innovative spirit and world-class customer supply chain based on significant global assets.

The Genesis of Vinarchy

The merger of Accolade Wines and the wine divisions acquired by Australian Wine Holdco Limited (AWL) in April 2024, has given birth to Vinarchy. Renowned for its top-tier wine brands, Vinarchy offers an expansive portfolio with operations extending across various countries, ensuring a presence in multiple markets worldwide. Spearheaded by Ben Clarke, who transitioned from chairman of Accolade Wines, the company seeks to be an influential leader in the evolving landscape of the wine industry.

Vinarchy's global headquarters is located at Level 10, 10 Franklin Street, Adelaide, South Australia. Its strategic leadership and focused vision mark a critical inflection point for the company as it aims to tackle significant structural challenges facing the wine industry today.

Vinarchy’s Stellar Brand Portfolio

Vinarchy takes pride in offering some of the most esteemed wine brands in the global market. It showcases Hardys, the second-largest Australian wine brand, Campo Viejo, the leading Rioja wine brand, and Jacob's Creek, recognized among the most valuable wine brands worldwide. These flagship labels are expected to generate over AUD 2 billion in consumer sales in 2024.

Additionally, Vinarchy continues to make waves with its premium offerings, including New Zealand's market leader Stoneleigh, alongside Brancott Estate and Mud House. Emerging Australian brands like Grant Burge, Jam Shed, and Petaluma further diversify its rich portfolio, ensuring that Vinarchy is dedicated to catering to a wide range of palates and preferences.

A Legacy of Leadership in Wine

The name “Vinarchy” finds its roots in the French word for wine, “Vin,” and the ancient Greek term for leadership, “Archy,” symbolizing its commitment to leading the wine market. Ben Clarke, the chairman of Vinarchy, expresses confidence in the company's potential: “We believe Vinarchy can lead the future of the wine industry. With our scale, capabilities, influence, resources, talent, and extraordinary lineup of top brands, we aim to redefine wine.”

He further highlights the challenges the wine sector is currently facing, including shifting consumer preferences and a decline in global wine consumption due to the rise of lower-alcohol beverages. Vinarchy, he assures, is prepared to confront these challenges with a bold and imaginative approach.

Underpinning this new venture is a promise to enhance brand investments, innovative capabilities, and industry-leading talent, addressing many of the issues affecting the wine world today. Together with a global team of over 1,600, Vinarchy aspires to create a dynamic and high-performing organization ready for change.

Looking Ahead: Vinarchy's Commitment to Innovation

Vinarchy aims to reignite interest in wine by responding creatively to the changing landscape of consumer preferences. By investing in new formats and innovative products, Vinarchy seeks to provide experiences that make wine accessible and enjoyable for everyone. The historic roots of Vinarchy, tracing back to pioneering figures like Johann Gramp and Thomas Hardy, serve as a foundation for its ambitious goals today.

As the company sets forth on this new journey, it symbolizes not just a merger but a holistic approach to leading the wine industry into a fresh era, embracing diversity and inclusivity while fostering a culture of excellence.

For more information about Vinarchy and its offerings, visit www.vinarchy.com.