#USA #New Orleans #Locally #BOPIS #Local Retail

Local Retail Success During the 2024 Holiday Season

The results from the 2024 holiday shopping season have painted a vibrant picture for local retailers. Not only did overall sales increase by a substantial 8.7% compared to the previous year, but there was also a marked rise in mobile shopping. According to a real-time network from Locally, which tracks over 55,000 retailers worldwide, the trend indicates a strong preference for local businesses among consumers.

A standout statistic reveals that 71% of shoppers favored local retailers, demonstrating a collective shift in buying behavior that prioritizes community-centric shopping experiences. In fact, a noteworthy 50% of online shoppers reported abandoning their carts when local pickup options were unavailable, signaling a critical demand for omnichannel solutions that facilitate easy transitions between online and offline shopping.

Mike Massey, the CEO and founder of Locally, remarked on the data, noting, "The 2024 holiday season has confirmed that consumers place a premium on trust and the tangible benefits of shopping locally." He emphasized that locals expect flexibility in how they browse and shop, reinforcing loyalty to their community retailers. This loyalty has profound implications, especially during the competitive holiday season where every sale counts.

The data also highlighted a 7.5% growth year-over-year in transactions involving Buy Online, Pick-Up In-Store (BOPIS) and Reserve Online, Pick-Up In-Store (ROPIS). The bike industry showcased an outstanding performance, with an 11% increase in BOPIS transactions. This data not only underscores the effectiveness of local options but also emphasizes the necessity of local retailers adapting quickly to meet consumer needs.

The synergy between local retailers and the brands they stock appears to be another key factor driving success. Massey noted that brands leveraging Locally's real-time local inventory data saw a 49% boost in retailer engagement. Such collaborations have proven beneficial, driving traffic to stores and enhancing the shopping experience for consumers.

As the landscape of retail continues to evolve, local businesses are proving their resilience and adaptability. Predictions indicate that by 2025, more than 90% of leading retailers will adopt omnichannel strategies, integrating the convenience of digital shopping with the personal touch of local interactions.

In summary, the insights from 2024's holiday season have demonstrated that local retailers not only survived but thrived amidst challenging market conditions. By emphasizing community ties and enhancing customer experience through strategic online and offline solutions, they have carved out a significant niche in the retail sector. With an ever-growing consumer preference for local, the future looks bright for retailing in local communities. Local passion fuels retail success—now more than ever.