Nakamura Masatoshi Shines Light on Urban Forestry at BAUM’s RUN & WALK Event

Connecting Urban Life with Nature: The RUN & WALK Wellness Event

Nakamura Masatoshi, a renowned tree doctor and the CEO of Toshi Landscape, is set to participate in the upcoming BAUM Wellness Ritual (RUN & WALK) event. This initiative is organized by the skincare and mind brand BAUM, produced by Shiseido Co., Ltd. The event aims to promote mental and physical wellness among urban residents through a connection with trees and nature.

Set against the backdrop of Tokyo's Yoyogi Park on April 22, 2025, which coincides with Earth Day, participants will engage in a series of activities designed to deepen their appreciation for the benefits provided by trees. Following the initial event, there will be a public session on June 1, 2025, where all are invited to connect with nature through various experiences.

Purpose of the Event

The RUN & WALK event intends to highlight the essential relationships between urban lifestyles and natural environments. Urban dwellers often have limited opportunities to interact with nature, making this event crucial for fostering a sense of connection to the environment. Nakamura will share insights from a tree doctor's perspective, discussing the significance of trees in urban settings, their enchanting qualities, and the lessons we can learn from nature.

Event Details

- Event Name: BAUM Wellness Ritual (RUN & WALK)
- Date: June 1, 2025 (Sunday) from 9:00 AM to 11:00 AM
- Venue: New Balance Run Hub, Yoyogi Park, Shibuya, Tokyo
- Capacity: First 30 registrants
- Activities:

- Talk session featuring Nakamura Masatoshi and posture/walking advisor Akira Sakamoto
- Run & walk experience using BAUM products
- Complimentary original beverages

Participants can find more event details and register at New Balance.

The Role and Mission of a Tree Doctor

Tree doctors are experts in the ecology and management of trees, dedicated to their protection and growth. They also play a significant role in disseminating knowledge regarding the importance of trees in urban environments. While people frequently see trees in parks and around temples, few truly understand their ecological roles or establish a connection with them.

Tree doctors like Nakamura not only focus on the diagnosis, treatment, and management of trees but also engage in educating the public about the beauty and significance of these natural resources. This dual role emphasizes the need for a bridge between urban living and the natural world, contributing to environmental education, boosting community engagement, and mitigating disaster risks.

Insights from Nakamura Masatoshi

“As city dwellers, our everyday interactions with nature are often sparse,” Nakamura reflects. “This event serves as an opportunity for residents to feel the scent and essence of trees while being active in Yoyogi Park—a true urban oasis. My goal is to communicate the power and charm of trees, inspiring attendees to recognize their invaluable contribution not just to our well-being but to the brand's values as well.”

About Nakamura Masatoshi

Born in 1981 in Ebisu, Shibuya, Tokyo, Nakamura honed his landscaping skills at a company in Meguro before establishing Toshi Landscape in 2018. He is actively involved in diagnosing and caring for trees across parks, city streets, and historic sites throughout Japan, striving to reinforce the bond between urban populations and trees by making their benefits clear and accessible.

What is Toshi Landscape?

Toshi Landscape is a team led by skilled tree doctors, dedicated to comprehensive vegetation management, tree evaluation, and landscape construction in urban areas. They boast over 1,000 projects annually, catering to various settings from residential gardens to historical sites, ensuring high-quality and speedy service through in-house operations based on tree expertise.