#USA #New York #Hilco Global #Rite Aid® #RYSHI®

Hilco Global Seeks Bids for Rite Aid® Consumer IP Assets

In a significant development within the retail sector, Hilco Global has announced its intention to manage the acquisition of various consumer intellectual property assets related to the Rite Aid® brand. This decision comes amid Rite Aid's ongoing financial restructuring as it navigates through bankruptcy proceedings in the U.S. The professional services team at Hilco Global is opening the door for potential buyers to submit their bids, promising what could be a lucrative opportunity for interested parties.

Overview of the Sale Process

Bids for the Rite Aid® assets are due by October 31, 2025. Should there be multiple submissions, an auction may be conducted on November 6, 2025. However, it's essential to note that Hilco Global reserves the right to not hold an auction if they deem it unnecessary. Interested investors can gather more details about the process or reach out directly to Hilco Global for inquiries.

Background on Rite Aid®

Founded in 1962, Rite Aid® has grown into the third-largest pharmacy chain in the United States, peaking with over 2,100 locations across 17 states. The brand has built a substantial reputation over the years, especially for its contributions to accessible healthcare. Rite Aid® is well-known not only for its pharmacy services, including prescription medications and immunizations, but also for a wide range of health, beauty, and household products. This established brand loyalty, combined with a solid digital presence, creates a compelling platform for growth in various sectors including eCommerce and consumer health.

Available Assets

The array of assets that Hilco Global is offering includes:

• - The Rite Aid® brand itself and the RiteAid.com domain.
• - Revenue-generating private label brands such as RYSHI®, PawTown®, Refreshery®, and Tugaboos®.
• - Certain front-end loyalty data, though it is important to mention that prescription files are not included in this asset sale.

David Peress, Executive Director of IP Services at Hilco Global, commented on the uniqueness of this opportunity. He noted that acquiring the Rite Aid® brand provides an instant platform to engage with consumers across various channels, including digital health, ePharmacy, and the beauty sector. Peress emphasized the brand's potential to resonate across multiple sectors in consumer-packaged goods.

Legal Proceedings

Rite Aid’s new subsidiary and its affiliates are currently listed as debtors-in-possession within Chapter 11 bankruptcy proceedings held by the U.S. Bankruptcy Court for the District of New Jersey. This process is administered under Case No. 25-14861 (MBK), and the upcoming sale is structured to comply with certain court orders. Interested buyers should ensure they are informed of any legal stipulations prior to placing their bids.

Contact and Further Information

For those who are considering this acquisition opportunity, Hilco Global provides an avenue for inquiries via their official contact channels. Potential bidders are encouraged to reach out for more information or to clarify any of the terms surrounding the bidding process.

In conclusion, the auction of Rite Aid®’s assets represents a noteworthy opportunity for investors looking to expand their presence in the healthcare retail market. With a rich legacy and a strong consumer goodwill, the Rite Aid® brand stands to empower new owners to tap into its existing customer base and commercial potential. This acquisition could offer the right investor the chance to revitalize and reinvigorate a well-regarded name in the pharmacy sector, blending traditional retail strengths with innovative consumer engagement strategies.

For further details, prospective bidders can contact Hilco Global or navigate to their official website.